By now, you understand how much we value web design. We believe that a creative, engaging, and functional website is essential to building your business. Because of this, we’re web design enthusiasts.
A successful website is one that represents your brand and addresses your audience’s needs with artistic precision. This might seem like a daunting task. However, we’ve broken this goal down into an achievable three-part process.
Phase 1: Discovery
In this phase, we ask our clients questions about their business, their audience, and their goals. Some of the questions are meant for us. These questions help us understand what the business is all about.
However, we’re not just web designers. We’re marketers, too. As a result, some of the questions also prompt our clients to think carefully about their branding objectives.
Phase 2: Scope
At this point, we understand our client’s business objectives, and we have ideas on how to implement them. Now, it’s time to start planning.
Phase Two is all about the details of the project. We work with the client to understand their needs in terms of web development, design, and scheduling. After this, we devise a plan for when we will meet milestones and deadlines.
In this phase, we discuss when and how we will brand and source your site.
Phase 3: Implementation
Now it’s time to carry out the goals established in Phase Two. In Phase Three, we focus on production and perfection.
To do this well, we have even more steps:
- Find inspiration. We work with our client to look at other websites, competitors, and like-minded business owners and evaluate their sites.
- Create a mini brand kit. This kit includes colors, logos, web fonts, shapes, and images to use in the design.
- Source visuals, including photos, graphics, and videos. Our client works with us in this step. Having a visually appealing website is important in any industry, and you want yours to stand out. Because of this, sourcing quality images should be a priority.
- Draw wireframes. Our designers draw wireframes, or simplified outlines, of the homepage and one child page (a page that is subordinate to the homepage).
- Design a live mockup. The mockup of the homepage is hosted on a staging platform. In the past, we provided our clients with two to three photoshop mockup versions prior to this step. However, we’ve found that the live mockup is more efficient, interactive, and economical. Because we do this, our clients must communicate their needs throughout every step. When communication is clear, clients trust the designer to create a site that matches their needs.
- Finish the site. After the client approves the mockup and any modifications, we finish the site’s main pages. Websites with more than 15-20 pages are designed in cycles.
At Your Imprint, we never stop having fun. Web design is one of the best parts of our job. If you need help, get a quote. We’ll help you put on a show!