Digital Marketer Jobs: Roles, Responsibilities, and Pay

Digital Marketing Jobs

This is the first post in a series about digital marketing jobs. Keep your eye on our blog or our social media channels as we add more careers in the coming weeks.  

Interested in digital marketing? You should be. With it, you act as a cultural mover, a communications wizard, and an all-encompassing problem-solver. And you’re in demand, too. Mondo, a national staffing agency that recruits IT, tech, and digital marketing talent, predicts that the demand for digital marketing professionals will grow by 38% this year.

But what is all the hype about? Let’s look at what this career encompasses.

Job Role 

As a digital marketer, you will play a role in the company’s website, social media, design choices, marketing plan, and general strategy. You will need to understand the organization’s big picture, including its mission, vision, and communication style.

As a professional, you will not just relay the company’s messages. You will need to act as a strategist. In other words, you will develop the company’s messages. You will decide how a company’s word choice, website design, graphic design, and so on contribute to the company’s overall brand.

But you can’t just think about the big picture in this role. Digital marketers also need to notice the details. The life of a digital marketer is full of color codes, Twitter scheduling, typos, HTML, website analytics, Facebook comments, and a constant stream of emails. You need to be willing to handle the specifics. Coffee will help.

Job Responsibilities 

Different digital marketing jobs will have different responsibilities assigned to them. However, here’s what you should expect:

  • Manage design art and copywriting.
  • Develop A/B testing for email campaigns.
  • Oversee the company’s social media strategy.
  • Utilize a range of techniques including paid search, SEO, and PPC.
  • Analyze website traffic and adjust strategy accordingly.
  • Evaluate customer research, market conditions, and competition.
  • Develop strategies to drive online traffic to the company website.
  • Optimize website and social media channels for SEO and usability.
  • Monitor trends in the digital marketing world.

What about pay? 

Pay will depend on the level of experience, specific job duties, the size of the company, and where you live.

For instance, a person with 5 years of experience who lives in Colorado and who works at a moderately sized company should expect to earn $40,711 as a digital marketer, according to The website also calculates that the average digital marketing manager in the United States earns $73,933.

PayScale says that the average digital marketer should expect to make anywhere from $33,064 – $56,287. Most people who have more than 10 years of experience in this role will move onto other jobs, such as a marketing manager.

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life branding pieces in our portfolio.

Be Festive with Online Marketing to Stand Out

Online Marketing or Traditional Marketing

[vc_row][vc_column][mk_fancy_title color=”#990000″ size=”55″ font_weight=”600″ margin_bottom=”0″ font_family=”Spicy+Rice” font_type=”google”]Be Festive With Your Online Marketing to Stand Out

[/mk_fancy_title][vc_column_text]November 1 often means sugar-filled children with belly aches, parents tired from the previous night’s trick-or-treat shenanigans, and a sudden thought, “Wow, Thanksgiving is almost here.”

This year, the holiday season is on the forefront of people’s minds. Instagram users popularized the hashtag #nevertooearly, and began posting pictures of their Christmas trees. Stores started rolling out holiday supplies, and governments began glittering their town with lights.

Don’t leave the holiday sparkle at home; embrace it with your business too. In the past, the cost of traditional marketing meant only large businesses with even larger budgets could show off their holiday cheer. With online marketing, you can too! The holiday season only enhances the opportunities digital marketing brings.

Here are four ways online marketing stands out from traditional marketing during the holidays:

online-marketing-vs-traditionalFocus on the online marketing audience

With online marketing, you have the potential to reach more interested groups than you do with traditional marketing.

Social media, search engine optimization, and the other tools we’ve discussed on our website allow you to target the groups of people who are interested in your message. Additionally, analytics features help you track the effectiveness of such messages. You can adapt quickly to suit your needs.

Traditional media does not provide marketers with the same in-depth analytics that new media provides.

Your personal voice shines on digital media

Unlike traditional marketing, in which audience members passively accept information, digital marketing gives audience members a way to interact with you. The holidays are all about building family bonds, and online marketing allows you to do so effectively.

According to a report shared by Statisa, 81 percent of Americans have a social media channel. Meet your audience where they are. Make them feel heard by introducing polls, replying to their comments, or sharing their content on your pages or website.

Users value thoughtfulness over perfection with online marketing

People say you meet your true love when circumstances and timing meet. I say that’s true for digital marketing too! The Internet is the perfect place for honesty, and the New Year is the perfect time.

In the age of authenticity, your customers want to understand your company’s internal values. Consumers do not want sugarcoated messages; instead, they desire to see thoughtful principles in action.

Does your business have upcoming goals for the New Year? Perhaps your company is using the end of 2017 to reflect on your accomplishments. Share your insights and the lessons you have learned with your audience in a blog post, a short video, or an email newsletter.

You can produce more quality content without breaking the bank

Digital media allows amateurs to produce different types of content with quality and affordability.

Producing a TV slot, running a print ad, and buying billboard space isn’t the holiday bundle that many businesses can afford. With digital media, you can create and publish similar types of marketing content. For instance:

  • Did you decorate your office? Take a photo with good lighting, and share it on your social media.
  • Did you have carolers visit your office? Consider taking a video of the special moment. Here are a few tips to take quality videos with your smartphone.
  • Would your products make good gifts? Write a blog post or send out an email as a gift guide.

You get the idea: get creative with different types of media. The holiday season offers so many different topics, so jump in!

Regardless of what holiday you celebrate, this winter season is one meant for good cheer. As you finish 2017 and begin 2018, this is the perfect time to share that feeling with your audience.[/vc_column_text][vc_row_inner css=”.vc_custom_1510873875136{background-color: #643693 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][mk_padding_divider][vc_column_text]

Unsure how to begin or need help developing content?

Our family-feel marketing team is warm and experienced, and we are happy to assist you in developing a holiday online marketing strategy for the rest of this (or the next!) holiday season.

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