What is Culture in the Workplace? And Who Cares?

Culture in the workplace isn’t always intuitive; it is something you must work hard to create. It is representative of who you are and what your philosophy is – the DNA of your company if you will. This is why defining workplace culture is so influential right from the start.

From branding to your company mission, expectations, goals, marketing, and the content you are putting out there – company culture is the heart and soul of any business. And while culture is often challenging to define, doing so could give you a leg up in your niche. Establishing a positive, constructive, and encouraging workplace culture is the first step to not only attracting quality employees and clients but creating a unique brand. 

What is Workplace Culture? 

Company culture. 

No, this isn’t just a buzz term; it’s the real deal. But what does it really mean? In today’s crazy-busy world where the only constant thing is change, it is crucial to hone in on who you are and what your company stands for. Culture in the workplace has evolved over the years, helping organizations implement and promote specific values, beliefs, visions, habits, and more. 

Sure, company culture can impact your employee turnover and retention, as well as the overall mood of the workplace, but it’s so much more than that. Through different avenues (think branding, social media, blogging, digital marketing, email campaigns, and more) you can communicate to your audience exactly who you are and what others can expect from you. This is the overall goal of any business. 

Why Does Culture in the Workplace Matter? 

There are many reasons why understanding what culture in the workplace looks like for your organization matters. It is both a business strategy and a way to advocate for your beliefs and values through personalized tactics and avenues. 

A positive workplace culture can do the following:

  • Drive engagement
  • Attract long-term employees
  • Promote happiness and satisfaction
  • Improve performance 
  • Help your business thrive 

Let Your Branding Do the Talking 

So, where do you start?

Once you’ve established a healthy culture in the workplace, it’s time to get to work. Branding, marketing, and communications are all excellent tools that will help you connect with your audiences, both internal and external. These tools should be used to support your company culture, and, in turn, do the following:

  • Sell your services and products
  • Improve internal operations 
  • Attract new customers and retain loyal ones
  • Broadcast and promote your brand 

How do we do this? For starters, the Your Imprint team is here to not only help you create a plan that is tailored to your organization, but also to implement this strategy through a strong brand message that is fully representative of your company culture. 

Culture in the workplace matters because it is how others will see you. 

If your branding is off or if your marketing doesn’t align with your philosophy, it can cause a ripple of disruption from which it’s hard to recover. We can help you use the various digital marketing tools at our fingertips to share your company culture and make sure you are sending the right message to your audience. 

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A Simple Guide to Marketing on Social Sites

Social sites

From the days of Myspace to the current landscape of nearly 200 (or more) social media platforms, social sites have really grown into something, haven’t they?  It used to be that sites like Facebook and Instagram were nothing more than a collection of peoples’ pictures and random thoughts, but now they are thriving, self-contained communities with ecosystems that rival the entire Internet. They’re also a huge contributor to any successful business, which is why today, we will be discussing the basics of marketing on social media.

Why Market on Social Sites?

Before we delve into the how, let’s talk about the why. As an insightful and intelligent business person, I’m sure you’re wondering “why should I invest my time and money into selling on sites like Facebook when I could just pursue other marketing strategies? How do I know it’ll work?” Those are great (and common) questions.

Here’s the deal with marketing on social sites: it works like magic – which is to say, it’s often mysterious in how it works, but there are foundations and best practices for attracting followers and delighting customers.  Worldwide, there are about 3.5 billion people using social media. That means that when you advertise on social sites, you are broadcasting to a huge audience.

In addition to the pure scope of social media advertising and marketing, there is also the added benefit of creating a more personal relationship with your potential customers. When you interact with people on these platforms, you aren’t just a generic brand, but a personality to which the consumer feels directly connected.

One final benefit of using social media as a means of marketing is that it can have a crossover effect with other marketing strategies. People who like your brand on social sites are likely to talk about it with other people in real life, and social media can even help boost your SEO. Boosting social pages on all your print and digital materials will further enhance your presence and reach.  You get quite a bang for your buck with the proper use of social media.

How to Market Using These Sites

Ok, so you’re still with me, right?  Here’s the deal.  There are a couple hundred platforms out there, but we only really need to worry about the top ten.  It’s not likely you’ll be able to spread across multiple platforms.  That would require an enormous amount of effort and budget.

So how do you actually start marketing on these social platforms? I’m so glad you asked, because I’ve been dying to tell you.  Start with your target demographics and put in the legwork (or hire us) to research typical demographics for the following platforms:

  1. Facebook
  2. Twitter
  3. Instagram
  4. YouTube
  5. LinkedIn
  6. Snapchat
  7. Reddit
  8. Pinterest
  9. Google+
  10. Tumblr

Figuring out your target audience can be tricky.  If you’re trying to sell a fancy wine, you’re not going to want to be aiming at broke college kids. Develop some buyer personas and learn who your audience is.  Do some research about what platforms they use and when they are likely to log on.

Once you have this figured out, start planning posts out by the week. If you are going to be posting 3 times a week, aim to make the posts somewhat related to the days and times you’re posting. This will make it easy for your audience to follow along and will help keep them engaged.

What kind of posts are we talking? Well, an easy and efficient way to go is to create posts that link directly to other content, such as a blog or product page. This lets you get your brand out there without being overly pushy or sales-y.

Warning!  Don’t let this be the only kind of posts you create.  That would be too boring, unless you have an amazingly talented blogger.  Facebook really doesn’t like it when you lead people off the platform, so if that’s all you’re doing, you won’t get as much reach. 

Making posts that are likely to connect with the audience emotionally is a must on social sites. If your targeting parents to sell kids clothes, throw in a few posts about how great kids can be (or how terrifying and funny it is to be a parent of ever-growing children).  If you’re talking to broke college students about your restaurant, talk about how super it would be to eat something other than Ramen tonight.

This allows your audience to feel a connection with your brand on a more human level. Everyone knows a sandwich place wants them to buy sandwiches, but when the sandwich shop talks about their dog-friendly culture, it takes on an element of sincerity and humanity. This is what separates you from the competition.

How to Start

Putting off things like marketing on social sites can be easy. It can seem so complicated from the outside, but the reality is, it’s quite simple once you start. Make a business profile, learn who you’re trying to reach, and start planning your posts.

If you like a bit more structure, try planning out posts in a spreadsheet. This will make your post creation easy and seamless and allow you to stay consistent.

Of course, you could always hire someone to manage your social media marketing and help you through the process.  Partner and account director, Rachael Herman, is a social media expert, proving success on multiple social channels across a variety of industries over many years.  Her secret?  Well, she won’t tell me.  She says, “every social engagement specialist has their own methods.  My way wouldn’t work for you, and yours make me jealous.”

Now, there’s a lesson to eat away at the mind’s walls of uncertainty.  Thanks, Rache!

If you’re looking for some help from an engagement specialist, schedule a chat with Rachael.  She’s happy to consult and won’t hassle you with sales pitches.

The History of Halloween and How it Applies to Brand Communication

Holiday Brand Communication

Americans – both young and old – just can’t get enough of Halloween. Beginning at a young age, October marks the start of the holiday season, bringing out the kid in all of us. From pumpkin-spiced everything to all the spooky decorations and festive costumes, it’s impossible to not get into the spirit of Halloween. But where did this ghostly holiday even begin, and what does it have to do with brand communication?

The Seriously Ancient Origins of Halloween

Let’s dive into the history of Halloween first.

Halloween was created from Samhain, an ancient harvest festival that took place at the end of the Celtic year. Centuries ago, this festival was a way to mark the changing of seasons from summer to winter. During these first years of Samhain, the spirits of the dead were believed to return on October 31st, damaging the crops and playing evil tricks on those who were still living.

In the eighth century, the holiday was made a bit more official when Pope Gregory III declared November 1 as the day to honor all saints – or ‘All Saints Day’. The night before Samhain soon evolved, becoming known as All Hallows Eve and, today, Halloween. While our ancestors’ experience with Halloween was more of a mystical event, our Halloween is a conglomeration of Samhain, All Saints Day, and All Hallow’s Eve. Today, the spooky holiday is all about getting dressed up as your favorite superhero, carving pumpkins, and trick-or-treating.

Different Cultures, Different Celebrations

While the Celts are credited with ‘starting’ Halloween, many other cultures all over the world have had their own relationship with October 31st for as far back as we can trace. You may be wondering where the costume element of Halloween started, and thankfully we have an answer! During Samhain, celebrators would wear animal skins during large bonfire celebrations, and others would dress up as saints or angels for All Saints Day festivities. While times have certainly changed, this tradition has stayed the same.

Halloween was first introduced to the United States in the mid-1800s when Irish and English immigrants brought their traditions along with them. Yep, you have culture-growing immigrants to thank for the chance to dress up as Lady Gaga or your favorite SNL skit.

While America’s Halloween has roots in Irish and English immigrants, things look quite a bit different today than they did in the 1800s. For example, the first “trick-or-treaters” definitely weren’t adorable children dressed to the nines. In fact, they were Medieval English people who believed in the practice of “souling,” which occurred when the lower class would beg for sweet breads, offering to pray for others’ souls in return. The version of trick-or-treating we all know and love didn’t start until around the 1930s.

Using Halloween for Brand Communication

OK, now that we understand where, exactly, Halloween got its start, let’s look at what it means for your business. For businesses, Halloween marks the start of the holiday season – a.k.a. marketing game-time. It is estimated that Americans spend more than $9 billion on Halloween, which is just one reason to respect the holiday, even if it isn’t necessarily your cup of tea, or witches brew, rather. With so many opportunities to build brand awareness with good brand communication and show customers your fun side, it’s hard not to get overwhelmed. This is where a smart digital marketing company comes in handy.

There are so many great ways to let your personality show while engaging existing and potential customers at the same time. Heck, so many people get into the spirit of Halloween that supporting a brand that does the same is a win-win for everyone. Whether you are doing some internal training or looking to engage customers will staying one step ahead of your competitors, here are some great tips for marketing your brand communication around Halloween:

  • Host a contest (online or in-store) – Engagement is key when it comes to communicating your brand. A festive way to do just that is by hosting a contest of some sort. From having people guess the number of candy corns in a jar (tantalizing them with a gift card or similar prize) to putting on a pumpkin carving contest, have some fun with it!
  • Get creative with hashtagsSocial media and hashtags give you a great opportunity to get creative. The power of words is a big one, and a dedicated hashtag will be a good way for customers to get involved.
  • Collaborate with other businesses – Supporting local businesses starts from the top. There are tons of opportunities to collaborate and team up with other businesses for special Halloween events that will showcase you both.
  • Get in the spirit of Halloween – Whether you have your employees dress up, you decorate your business, or you make some fun Halloween posts on social media, getting in the spirit of Halloween is one of the best ways to market your brand.

Have fun with this and don’t overthink it! As we learned, Halloween is all about coming together and celebrating the change of seasons, with a little ghoulish fun sprinkled in here and there.

6 Content Marketing Tips for Small Businesses

content-marketing-tips-crowd

Smart content marketing tips like those in this post can help you stay ahead of your competition and increase the profitability of your small business. Publishing targeted, informative, and entertaining content should be one of the key elements of your overall digital marketing strategy.

All forms of digital marketing require high-quality, relevant content. This includes SEO articles and blog posts (like this one), YouTube video descriptions, captions for Instagram pics, the meta-tags in your website code, social media posts, and much more.

This article looks at some low-cost content marketing tips that you can use to improve your Google ranking, generate fresh leads, build trust with potential and active customers, and increase your short- and long-term advertising ROI.

6 Content Marketing Tips for Small Businesses

To keep visitors coming back to your website, you need to provide them with more than subpar content that’s been thrown together unprofessionally. Remember that they are turning to your business as a source of quality and accurate information that provides answers to some of the questions they have. Here’s how to give ‘em what they’re looking for!

Tip 1: Approach Content Writing with Storytelling in Mind

Your visitors need more than just factual answers to questions. They need entertainment and an emotional connection. Storytelling can give them that connection, entertain and educate them at the same time, and build their trust in your business as an industry authority that cares.

So, the first content marketing tip is to embrace the art of storytelling. Take your visitors on a journey into the imagination as you give them the information they seek. Make it fun for them or make them laugh. Laughter feels good, and making people feel good is what you should be focusing on.  Honestly, my personal motto is to occasionally make you laugh so hard you pee a little.

Tip 2: Be the Expert

If you want to provide the best information for your customers, then you need to become an expert in your industry. Don’t try to fake it. Stay on top of the latest developments. Become the source of authoritative information that you want your visitors to perceive you as.

Even if you don’t want to give away a bunch of free information, you should be broadcasting the fact that you know your stuff.  I wouldn’t hire a roofer without some sort of validation that he/she is good at what they do (and offers the products I want).  You can do this with blogging, vlogging, social campaigns, or portfolio pieces and case studies.

Remember the old school adage for math?  Show your work, so highlight testimonials, case studies, images of your work, etc.

Tip 3: Know Your Audience

This one’s fun, right?  It’s like people-watching at the mall.  To optimize the effectiveness of your content marketing efforts, you must know definitively who you’re marketing to. Research and define your demographic targets. Base your content creation of the things that matter most to your targeted audience.

Create a comprehensive buyer persona or profile for at least three different customers.  Include things like:

  • Name (make it personal to build your bond with this kind of customer)
  • Age
  • Gender
  • Country/state
  • Ethnicity
  • Education
  • Work position
  • Family (Married? Children?)
  • Charities
  • Hobbies

Think about your ideal customer.  Who’s your favorite of them all? If you’re still unsure, try customer surveys, participating in social groups, and reviewing your competitor social profiles.

Tip 4: Cater to the Needs of Your Readers

Once you define your demographics, then it’s time to understand them as deeply as you can. The better you understand what they want and why they want it, the better you’ll be able to give it to them. To give the best answers and solutions, you must truly care about what they are asking you, so listen actively.

Tip 5: Develop Your SEO Skills

SEO (search engine optimization) is the science/art of creating evergreen content that meets the needs of a targeted audience. SEO experts know how to please the Google gods that determine how well content places in organic search engine results for selected keyword phrases. Better organic rankings mean more cost-free, targeted leads for your business.

Tip 6: Grow Your Company Blog

Niche-specific blogging is one of the best ways to increase your industry authority, customer trust, organic search engine rankings, and overall ROI. Do not overlook the power of the blog! Your digital marketing strategy cannot be complete in today’s online space without including blog resources.

If you’re working on crafting SEO blog content yourself instead of hiring a writer, then check out Your Imprint’s free blogging template! It can help you to save time, stay organized, beat deadlines, and maximize productivity.

The content marketing tips above can help you streamline your productivity and establish your online company as an authority in your industry. Content marketing is one of the most important elements of a comprehensive digital marketing strategy.

Increase customer loyalty by telling captivating stories that educate and entertain!

 

Sources
WordStream – 22 Low-Budget Marketing Ideas For Small Businesses
Nationwide – Content Marketing
Wikipedia – Storytelling

How to make Google work for your business

You’re working hard. Your website is well-organized, mobile-friendly, and pleasant to look at. It’s littered with relevant keywords, and your audience enjoys reading your blog.

Still, you struggle. You’re working for Google — trying to understand what the boss wants you to do but ultimately feeling confused. Every small business owner and every marketer has had moments of frustration and confusion surrounding digital marketing. But don’t let that feeling last too long.

Why? Google isn’t just for searching, and it isn’t just the pesky service that ranks your website. No, Google is a tool for your business. Don’t let Google be a burden. Learn how to let it help you.

Read about how marketing automation can make your job more effective. 

A few of the tools Google offers businesses

  1. Google My Business is what puts your business on the map. No, really. Claim your business, and it will be listed on Google search results and on Google Maps. Oh, and it is free!
  2. Google+ isn’t the most popular social media platform out there. However, having a page can help your SEO (Google does own it after all). Depending on your industry, you might find that your audience is active on the platform.
  3. Google Webmaster tells you how healthy your website is. If you can’t figure out why your site isn’t doing better, consider signing up for a free Webmaster account.
  4. Google AdWords is Google’s pay-per-click product.
  5. Google Trends tells you what people are searching. If you are struggling with what keywords to use, this can help.
  6. Google Analytics is a must for all businesses. The free product lets you track how many people are coming to your site and what they do on your site once they are there.

How to use Google Analytics

Google Analytics is a powerful platform that can help you answer the following questions:

To use Google Analytics, you need to set up an account. You can use your Google email address to do this. You can add other people on your account, but make sure the account is under your account information. If you ever part ways with an employee, you don’t want to lose access to Analytics.

After this, you need to add analytics tracking to your site. If you have a WordPress website, you can install Yoast Google Analytics easily. Google describes how to install Analytics on other types of websites here. Google will need up to 24 hours to process your data.

Next Steps: How to understand Google Analytics

You’re now set to view analytics. However, viewing your analytics can be overwhelming. Here’s how to make the process easier:

  1. Google has different types of reports. Use them to narrow your research. For example, audience reports tell you what you need to know about your visitors, and behavior reports give you valuable information about your content. Moz.com goes into depth about the different types of reports available.
  2. Let Google email you. You should try looking through all of the reports available. However, you set up your account so that Google emails you the reports that you think are most valuable.
  3. Set up goals. Goals are required to view your conversion reports. You can set monetary or relative goals for your account. Goals keep you on track and help you measure the success of your site.
  4. Don’t look at averages alone. Averages lie. Zoom in to look at the details of your site. This helps you know what you’re doing well, and low numbers show you where you need to improve.

What other things do you do on Google Analytics? Let us know!

At Your Imprint, we stick to deadlines, and we keep a careful eye on the small stuff. However, we do it with the big picture in mind. We never stop having fun! If you need marketing help, get a quote. Join the show! 

What is Marketing Automation and How Can I Use It?

Work smarter, not harder. It’s a mantra we all want to live up to, but figuring out how to work smart is often hard work. That’s where marketing automation comes in. When used correctly, marketing automation makes emails, social media, sales, and website maintenance easier.

What is marketing automation?

You know those repetitive tasks that are necessary for your business but also suck up your time?  Marketing automation is software that exists to do these basic marketing tasks for you, allowing you to prioritize your work more effectively.

Marketing automation tools do not take your role as a marketer away from you. Instead, they help you do your job better by freeing up your time to focus on the big picture and perfect the details.

Marketing automation programs typically assist users with:

  • Email Campaigns
  • Social Media
  • Lead Generation
  • Analytics
  • Management

Marketing automation is not just for big companies. In fact, small and mid-sized businesses are the largest-growing users of such tools. According to Nuclear Research, 95 percent of companies say they benefit from marketing automation. On average, their sales productivity increased by 4 percent, and their staff productivity increased up to 6.5 percent.

How can I use it?

Ultimately, marketing should help your business attract and retain customers. The marketing process is nuanced, but revenue should be a priority. Marketing automation tools help you convert potential customers and close the deals.

For example, an online store might send an automated email every time a user leaves the site with goods in their online shopping cart. Another company might invite website viewers to download an ebook and follow up with a thank you email.

Automated marketing should work for you, not against you. Here are a few ways to make sure it does:

  1. Think carefully about your content. Automated email and social media services should improve the quality of your content so that is more relevant to your audience.
  2. Make an effort to be personal. Write emails and social posts that demonstrate that a person created the content. Additionally, consider separating your contacts into lists. Tailor content to different groups.
  3. Consider your marketing and business goals carefully. Schedule times every season (or whenever is appropriate for your business) to reevaluate these goals and the tools you are using.
  4. If you work with a team of people, clearly communicate your goals and expectations.
  5. Be flexible. Figuring out what works for you will take time and experimentation. Embrace the challenge, and track what works.

Is marketing automation for you?

Marketing automation might not be right for your business. Ask yourself these questions before you purchase a platform:

  1. Do I have clear marketing and business goals?
  2. Am I comfortable enough with social media and email campaign techniques to spot problems that could arise with automation?
  3. Do I need a tool for my whole team or just one person?
  4. Do I have the budget to use marketing automation?
  5. Is my team on board and willing to learn? (Read more about choosing a trustworthy marketing team.)

Marketing automation is a great tool when used correctly. To improve your workflow and your relationships with customers, consider marketing automation tools.

At Your Imprint, we stick to deadlines, and we keep a careful eye on the small stuff. However, we do it with the big picture in mind. We never stop having fun! If you need marketing help, get a quote. Join the show! 

Blogger: Job Role, Responsibilities, and Pay

Blog Writing

This is the fifth post in a series about digital marketing jobs. Keep your eye on our blog or our social media channels as we add more careers in the coming weeks.  Read more about social mediadigital marketing, content writer, and graphic design jobs

Blogging typically falls under the duties of other marketing jobs. For example, a content writer will often create lots of written content, including blogs. However, some companies choose to have professional bloggers manage their corporate blog. Some bloggers even make a living off of their own personal blog, while others are freelancers who write for a variety of different blogs.

Job Role

Believe it or not, blogging is not just about writing blogs and posting to the internet. Good bloggers pitch ideas, create an editorial calendar, write and edit, add SEO, promote their blog, and interact with their audience.

To be successful, bloggers need to understand their blog’s topic and their audience thoroughly. In fact, many bloggers find that establishing themselves as experts in their field makes their audience excited to read their posts. To do this, the blogger should actually be an expert in their field.

Finally, bloggers need to be organized and reliable. Because many of them work from home, they must keep track of their own schedule and make their ideas happen.

Job Responsibilities 

A blogger’s responsibilities will vary depending on the type of blog they manage. However, some responsibilities that you should expect include the following:

  • Edit your own work with impeccable spelling and grammar.
  • Write in a way that appeals to your audience.
  • Promote your blog on social media and engage with your audience on social media channels.
  • Research every topic, writing structure, and audience group.
  • Manage your own calendar and submit tasks on time.
  • Work with clients to adjust writing as needed.
  • Create additional content (like photos, videos, or podcasts) to supplement the written content.
  • Use basic editing and website software, including Google Drive, WordPress, and others.
  • Be aware of keyword placement and SEO practices.
  • Learn basic HTML.

What about pay? 

Nailing down the average salary for a blogger is tricky because of all the different types of blogging. For example, freelance bloggers make money per blog post, and salary bloggers earn a set amount. Many personal bloggers make money through Google Ads on their site, sponsorships from large companies, or products that they sell from their site. For example, the cooking blog Minimalist Baker sells a food photography course from its site.
Because of this, Glassdoor gives a wide salary range for bloggers. They say bloggers make anywhere from $19,000 to $55,000 with an average salary of $30,ooo.

Do you need blogging help? We are ready to help. Learn more here

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life design pieces in our portfolio.

 

blog-editorial-template
Every blog needs to be organized. This template will help!

How to successfully build a social media campaign

Social Media Campaign

Social media. Sigh. You might love it, hate it, or know nothing about it. Regardless, you really need to use it.

We understand that social media can be a hurdle that small businesses struggle to jump through. Trust us, we’ve been there too. Creating a social media campaign can be one of the most effective ways to navigate the world of Facebook, Twitter, Instagram, and more.  Here’s what you should know:

What is a social media campaign?

A social media campaign uses specific social media platforms to achieve a specific goal. This goal might differ from your daily social media posts, but the goal might be as simple as posting daily. It’s up to you.

For instance, your campaign might be all about advertising for a specific event or product. However, many small businesses will use their social media campaigns to create loyal customers, bring people to their website, or attract new clients.

Step 1: Determine the campaign’s focus.

What do you want your audience members to do after seeing your social media posts? If you can answer this, you have a clear focus.

If you have multiple answers (as many small business owners do), try choosing one or two things to focus on for a month. Then evaluate the campaign’s success and make necessary changes.

Step 2:  Don’t go crazy. Use only a few social media platforms.

Don’t use every social media platform out there. And certainly, don’t use platforms just because you are a regular visitor. Instead, understand your audience.

Research which social media platforms work best for your goals and audience members. For example, don’t waste your time on Instagram if you’re customers don’t use Instagram.

Step 3: Create a calendar. Update the calendar.

We’ve talked a lot about staying organized on social media. Trust us, the best way you can stay organized is by planning ahead. Although you need to determine what works best for you, we’ve found that planning our social media content at the start of every week helps us stay focused.

Step 4: Stay true to your company’s voice.

At Your Imprint, we want our audience to know that we are artists, dreamers, and creatives. As a result, our social media pages are fun and playful, yet serious.

We also adapt our tone to fit the social media platform. For example, our Facebook page includes a lot more memes than our LinkedIn page.

If your audience warrants a professional tone, give them that. But if they respond well to wit, be funny and clever. Don’t know what your voice should be? We’ll help you create business branding guidelines that engage your audience.

Step 5: Reply to your audience.

It’s pretty simple. You should respond to every comment, Facebook message, or tag as quickly as you can. Not only does this engage your audience, but it also tells most social media algorithms that you’re a legitimate business. Basically, replying can give you a better ranking on social media.

The Your Imprint team is full of knowledge about how to succeed in digital marketing, and we are eager to assist startups! Learn more tips on our blog, view some real-life branding pieces in our portfolio, or contact us to learn more about our services. 

Graphic Design Jobs: Roles, Responsibilities, and Pay

Graphic Design Marketing Jobs

This is the second post in a series about digital marketing jobs. Keep your eye on our blog or our social media channels as we add more careers in the coming weeks.  Read the rest of the series here

A picture speaks 1,000 words. It’s a cliche, we know. But, as an aspiring graphic designer, it’s something you ought to believe. Graphic designers create visuals out of ideas, words, or even datasets. They may design brochures, logos, or business reports.

Designers should be clear communicators, think creatively, enjoy using technology, and be able to manage their time well. Many graphic designers will have a degree in communications, art, or a related field. However, a degree is not necessary to succeed in this field. Instead, employers will be interested in a candidate’s experiences, portfolio, and skills.

Job Role 

Graphic designers develop visual materials to educate, inspire, or entertain an audience. They communicate ideas through images.

Many argue that the first graphic designers used images to express their oral language. In fact, these visual languages, including Egyptian hieroglyphics and Chinese characters, allowed society to communicate emotions, business matters, and daily events.

Today, most graphic designers use technology to create their pieces. Platforms like Adobe Photoshop and Illustrator are extremely popular; however, designers use other tools as well.

Graphic designers will not just create images. They will also meet with clients, develop various concepts, consider various fonts and colors, ensure all designs are free of errors, and answer questions about the design’s usability. Depending on their job, designers may focus on creating typography, marketing materials, presentations, or illustrations.

Job Responsibilities 

Job responsibilities will change based on the type of place a graphic designer works. For instance, a freelancer who works from home will have different responsibilities than a graphic designer at a large company. Additionally, an entry-level designer will have different tasks than a lead designer.

However, this list combines some of the job’s major duties.

  • Meet with clients to discuss ideas, themes, and imagery.
  • Work with a wide range of media and graphic design software, including Adobe Creative Cloud.
  • Be aware of current graphic design trends, but choose to only engage trends with clear intentions.
  • Manage multiple projects at once, and meet deadlines.
  • Consult with marketing and sales departments to develop a cohesive voice.
  • Prepare rough drafts and present ideas.

What about pay? 

Pay varies depending on levels of experience and education, and location and company matter too. However, a graphic designer should expect to make $30,537 – $60,598, according to PayScale. The median pay for all graphic designers is $42,071, but senior-level designers make an average of $58,804 every year, according to Glassdoor. 

Data from Glassdoor suggests that graphic designers tend to stay in their field. Many go on to become senior graphic designers, art directors, or even web designers.

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life design pieces in our portfolio.

Digital Marketer Jobs: Roles, Responsibilities, and Pay

Digital Marketing Jobs

This is the first post in a series about digital marketing jobs. Keep your eye on our blog or our social media channels as we add more careers in the coming weeks.  

Interested in digital marketing? You should be. With it, you act as a cultural mover, a communications wizard, and an all-encompassing problem-solver. And you’re in demand, too. Mondo, a national staffing agency that recruits IT, tech, and digital marketing talent, predicts that the demand for digital marketing professionals will grow by 38% this year.

But what is all the hype about? Let’s look at what this career encompasses.

Job Role 

As a digital marketer, you will play a role in the company’s website, social media, design choices, marketing plan, and general strategy. You will need to understand the organization’s big picture, including its mission, vision, and communication style.

As a professional, you will not just relay the company’s messages. You will need to act as a strategist. In other words, you will develop the company’s messages. You will decide how a company’s word choice, website design, graphic design, and so on contribute to the company’s overall brand.

But you can’t just think about the big picture in this role. Digital marketers also need to notice the details. The life of a digital marketer is full of color codes, Twitter scheduling, typos, HTML, website analytics, Facebook comments, and a constant stream of emails. You need to be willing to handle the specifics. Coffee will help.

Job Responsibilities 

Different digital marketing jobs will have different responsibilities assigned to them. However, here’s what you should expect:

  • Manage design art and copywriting.
  • Develop A/B testing for email campaigns.
  • Oversee the company’s social media strategy.
  • Utilize a range of techniques including paid search, SEO, and PPC.
  • Analyze website traffic and adjust strategy accordingly.
  • Evaluate customer research, market conditions, and competition.
  • Develop strategies to drive online traffic to the company website.
  • Optimize website and social media channels for SEO and usability.
  • Monitor trends in the digital marketing world.

What about pay? 

Pay will depend on the level of experience, specific job duties, the size of the company, and where you live.

For instance, a person with 5 years of experience who lives in Colorado and who works at a moderately sized company should expect to earn $40,711 as a digital marketer, according to Glassdoor.com. The website also calculates that the average digital marketing manager in the United States earns $73,933.

PayScale says that the average digital marketer should expect to make anywhere from $33,064 – $56,287. Most people who have more than 10 years of experience in this role will move onto other jobs, such as a marketing manager.

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life branding pieces in our portfolio.