SEO Writing – Helping Search Engines See Your SEO Content

SEO Writing for Search Engines with Killer SEO Content

We’re coming to the end of the year, which is going to be chaos in motion for most business owners; however, nobody wants to repeat their mistakes, especially with business. Taking a closer look at what you’ve done for SEO content and what’s worked in the past for search engines will help you press on successfully into 2019. You can also try some new things by researching content marketing and SEO writing.

Here are some tips we’ve learned along the way about writing for SEO.

What You Know About SEO Writing Is Outdated

Oh, did you see that flash? That’s all the technology you had yesterday outpacing your sleep-wake cycle.  Everything changes so quickly, it’s hard to keep up, and SEO is no different.

First, a lot of what you know now is outdated. In fact, what you know about writing SEO content could result in being penalized by the search engines. That’s certainly not the result you were looking for, is it?! While you can outsource your SEO writing, you want to be sure the SEO agency you hire is up-to-date on the most valid algorithm changes and best practice guidelines.

Hiring a Great SEO Agency

One way to check if the SEO agency you’re looking to work with is any good is to read their blog, website, and social media posts. There should be ample content in all spots.  Do they have a Google, Bing, and Yahoo listing?  How are their reviews?  Are they on Yelp and other recognizable websites?

SEO is a $72 billion industry, but there are a lot of tricksters out there!  Do your due diligence and research the agency before signing any agreements or paying them any money.  Ask for case studies, get professional references, digitally stalk them (in a non-creepy way).  Do what you can to learn who they are behind-the-scenes.

We write regularly on many topics in marketing, and SEO is one of our favorite acts.  We have several testimonials, and our content marketing services have helped both local and national businesses grow in traffic, lead generation, and sales.

Content marketing is an umbrella for devising a plan that best reaches your audience using SEO and other methods proven to make visitors feel comfortable with buying from you.

What Not To Do With SEO Content

Clearly, times have changed. When I talk about SEO with new clients, there’s always someone in the room that goes “UGH!”  What seemed right about SEO writing at the turn of the century is not viable now. Some outdated SEO practitioners are still using tricks that hurt you in the long run.

To give an example, there’s a practice called “keyword stuffing,” which makes you look like a fake spammer.  There’s no personality or logic to the writing. You end up overwhelming readers with keywords on the page, sometimes even using tons of variants of a word, to increase relevance in search engines. But, search engines are more sophisticated now.

Things are only going to continue to change as artificial intelligence becomes more refined and intuitive.  I don’t think we’re looking at a Robot apocalypse, but we are looking at some pretty sophisticated technology when it comes to search engines.  Be sure to ask a lot of questions about how this potential SEO agency handles SEO content and how they plan to get you higher in search rankings.

If you don’t understand what they’re saying, they’re not the right fit.

What You Should Do With SEO Writing

“Content is King” has taken a new stance in the SEO writing world. Now, content is looked at based on relevance and quality, not how keyword-rich it is. Keywords must be strategically placed and are still important, but how well an article answers a consumer’s question, or search query, is more important.

Here are a few measures you can take as you write for SEO:

  • Put keywords logically in your image Alt tag. Google images get quite a bit of search traffic.
  • Use words for related topics to your primary keywords, like mentioning a specific neighborhood associated with your city.
  • Meet multiple user intentions when they search for your keyword. This means mixing visuals with lists, for example.
  • Do reverse searching, meaning search for your keywords and see what comes up as relevant in the search engines. Follow suit.
  • Use headlines and title tags that sway a user to click your page first. Be compelling!
  • Most importantly, write quality content, include your keywords, do the on-page SEO and you have a formula for your SEO content.

This is, by no means, an exhaustive list, but it will go a long way to helping you understand just how intricate the process can be. That’s why we want to be your SEO Agency – we know what we’re doing, and we genuinely want to help. The helm is driven by knowledge, experience and research. Moreover, we want you to be informed so you can test the waters wherever you go for help with your SEO writing.

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6 Content Marketing Tips for Small Businesses

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Smart content marketing tips like those in this post can help you stay ahead of your competition and increase the profitability of your small business. Publishing targeted, informative, and entertaining content should be one of the key elements of your overall digital marketing strategy.

All forms of digital marketing require high-quality, relevant content. This includes SEO articles and blog posts (like this one), YouTube video descriptions, captions for Instagram pics, the meta-tags in your website code, social media posts, and much more.

This article looks at some low-cost content marketing tips that you can use to improve your Google ranking, generate fresh leads, build trust with potential and active customers, and increase your short- and long-term advertising ROI.

6 Content Marketing Tips for Small Businesses

To keep visitors coming back to your website, you need to provide them with more than subpar content that’s been thrown together unprofessionally. Remember that they are turning to your business as a source of quality and accurate information that provides answers to some of the questions they have. Here’s how to give ‘em what they’re looking for!

Tip 1: Approach Content Writing with Storytelling in Mind

Your visitors need more than just factual answers to questions. They need entertainment and an emotional connection. Storytelling can give them that connection, entertain and educate them at the same time, and build their trust in your business as an industry authority that cares.

So, the first content marketing tip is to embrace the art of storytelling. Take your visitors on a journey into the imagination as you give them the information they seek. Make it fun for them or make them laugh. Laughter feels good, and making people feel good is what you should be focusing on.  Honestly, my personal motto is to occasionally make you laugh so hard you pee a little.

Tip 2: Be the Expert

If you want to provide the best information for your customers, then you need to become an expert in your industry. Don’t try to fake it. Stay on top of the latest developments. Become the source of authoritative information that you want your visitors to perceive you as.

Even if you don’t want to give away a bunch of free information, you should be broadcasting the fact that you know your stuff.  I wouldn’t hire a roofer without some sort of validation that he/she is good at what they do (and offers the products I want).  You can do this with blogging, vlogging, social campaigns, or portfolio pieces and case studies.

Remember the old school adage for math?  Show your work, so highlight testimonials, case studies, images of your work, etc.

Tip 3: Know Your Audience

This one’s fun, right?  It’s like people-watching at the mall.  To optimize the effectiveness of your content marketing efforts, you must know definitively who you’re marketing to. Research and define your demographic targets. Base your content creation of the things that matter most to your targeted audience.

Create a comprehensive buyer persona or profile for at least three different customers.  Include things like:

  • Name (make it personal to build your bond with this kind of customer)
  • Age
  • Gender
  • Country/state
  • Ethnicity
  • Education
  • Work position
  • Family (Married? Children?)
  • Charities
  • Hobbies

Think about your ideal customer.  Who’s your favorite of them all? If you’re still unsure, try customer surveys, participating in social groups, and reviewing your competitor social profiles.

Tip 4: Cater to the Needs of Your Readers

Once you define your demographics, then it’s time to understand them as deeply as you can. The better you understand what they want and why they want it, the better you’ll be able to give it to them. To give the best answers and solutions, you must truly care about what they are asking you, so listen actively.

Tip 5: Develop Your SEO Skills

SEO (search engine optimization) is the science/art of creating evergreen content that meets the needs of a targeted audience. SEO experts know how to please the Google gods that determine how well content places in organic search engine results for selected keyword phrases. Better organic rankings mean more cost-free, targeted leads for your business.

Tip 6: Grow Your Company Blog

Niche-specific blogging is one of the best ways to increase your industry authority, customer trust, organic search engine rankings, and overall ROI. Do not overlook the power of the blog! Your digital marketing strategy cannot be complete in today’s online space without including blog resources.

If you’re working on crafting SEO blog content yourself instead of hiring a writer, then check out Your Imprint’s free blogging template! It can help you to save time, stay organized, beat deadlines, and maximize productivity.

The content marketing tips above can help you streamline your productivity and establish your online company as an authority in your industry. Content marketing is one of the most important elements of a comprehensive digital marketing strategy.

Increase customer loyalty by telling captivating stories that educate and entertain!

 

Sources
WordStream – 22 Low-Budget Marketing Ideas For Small Businesses
Nationwide – Content Marketing
Wikipedia – Storytelling

What Is Content Writing? Is it Different from Blogging?

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Content writing is an umbrella term for a versatile and well-rounded magician.  All writing – creative, website, blogging, copywriting, etc. – requires a vivid imagination and a willingness to forego the ride to Normality.

What Content Writing is All About

A content writer creates written materials for the internet, especially for websites designed to sell or promote products or services.  Everything you interact with on the web is content, and most businesses and entrepreneurs have a story written and shown with content; therefore, a content writer must be able to meet the demands of a digital audience – a good chunk of which is still familiar with analog technology and traditional values.

Content writing means you must be able to connect with an audience. The most effective campaigns use content writing to entertain and delight the audience, while using copywriting to sell to them.  In most marketing departments, content writing is part of content marketing, which is a strategy that focuses on creating materials that engage, entice, and delight the audience to keep them on the site or page for longer. Content writing lends “stickability” to a brand.

A content writer is the mouthpiece of a brand or business.  She or he understands the Buyer’s journey and can relate to each buyer in a way that makes the customer experience more personal and attractive.

Qualities of Good Content Writing

Anyone who claims to be a content writer must be able to write. I know it sounds simple, but it’s a lot harder than it sounds.  Writers understand that you can’t just jot something down and have an instant masterpiece that goes viral immediately.

In fact, only 20% of visitors read your copy.  Don’t take it personally. We’re a distracted folk.

Content writing takes planning, research, and several rounds of editing.  A content writer should be able to appeal to multiple audiences and have a good understanding of how to write a story with a plot, characters, scenery, climax, etc.  Every brand story needs a script, and every show needs a director.

While content writing plays a big role in website design and content marketing, it’s a specialty in the communications industry and can be a sustainable business on its own; however, many businesses need a team for content development, so writers should partner with marketing teams to reap the benefits of additional resources and opportunities for career growth.

Is Blogging Different from Content Writing?

Yes, without a doubt. Most content writers can blog, but many bloggers can’t write other content.  Blogs have a specific tone, and content writing requires working in a variety of formats, writing styles, and platforms.

Blogging is usually informative, while content writing is often heavier in sales (copywriting), SEO, storytelling, public relations, and social media management.

The biggest difference between blogging and content writing is where the materials go. Content writers usually write for websites, advertisements, and social media. Their wizardry can be enjoyed anywhere from your local billboards to international websites, from e-mails to snail mail offers.

Bloggers are the ringmasters of informational content, which go onto weblogs (shortened to ‘blog’ in 1999). Businesses are now learning that blogs are essential to their digital success.  Business blogs help Google and other search engines find the website.

SEO Content Writing and Digital Marketing

Content writing involves a lot of SEO and research.  Learning how to do keyword and market research gives content that extra boost of originality and that helps with ranking; however, SEO isn’t just about content.  There are dozens of ranking factors, and ranking well is one of the most sought-after goals in business.  SEO is about relevance, linking (and backlinking), speed, performance, engagement, and many, many other factors.

Content writing is the voice of your brand.  It’s the personality, so the writing should be grammatically correct, entertaining, and targeted to each phase of the buyer’s journey.

If you need help with content writing, tell us about your project or website, and we’ll tell you how to get a content plan in place.

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Content Writer: Job Role, Responsibilities, and Pay

Becoming a Content Writer

This is the fourth post in a series about digital marketing jobs. Keep your eye on our blog or our social media channels as we add more careers in the coming weeks.  Read more about social mediadigital marketing, and graphic design jobs

Can you write about anything? Do you understand the difference between witty and silly or serious and forlorn? Are you an SEO expert — or at least willing to get there? If so, content writing might be the career for you.

Content writing is a form of marketing (often digital marketing) that provides readers with information or entertainment. Content writers might write social media posts, blogs, website copy, or white papers. In addition to top-notch writing skills, content writers need to understand people. They create content that their audience wants to consume. In return, they hope that the audience will buy a product, feel loyal to a company, or even share the content with their friends.

Job Role of the Content Writer

Content writing is hard to pin down. Many content writers work from home or are freelancers, but others work within the marketing department of an organization.

However, content writers will often use a company’s marketing strategy, selected topic, and keywords to generate written content. They need to be aware of the audience they are writing for and adapt their writing to suit the readers. For example, writers need to understand that AP Style is great for news, but may not be appropriate for a lighthearted article.

Because they write on so many different topics, content writers need to be excellent researchers. They must be able to find accurate data on their topic, audience, and style.

Finally, many content writers will not have an editor looking over their work, so their grammar should be flawless.

Job Responsibilities of the Content Writer

The job’s responsibilities will vary depending on the industry. However, some responsibilities that you should expect include the following:

  • Write a variety of content in a number of different styles and tones.
  • Edit your own work with impeccable spelling and grammar.
  • Research every topic, writing structure, and audience group.
  • Manage your own calendar and submit tasks on time.
  • Work with clients or management to adjust writing as needed.
  • Use basic editing and website software, including Google Drive, WordPress, Grammarly and others.
  • Be aware of keyword placement and SEO practices.
  • Learn basic HTML.

What about pay? 

A content writer‘s salary will also depend on his or her job status, education level, and location. However, Payscale says that the average salary is $42,042, and entry-level employees should expect to make no lower than $29,642.
Many content writers will go on to become copywriters, marketing managers, and content strategists.

Do you need content writing help? We are ready to help. Learn more here

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life design pieces in our portfolio.

 

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