Graphic Design Jobs: Roles, Responsibilities, and Pay

Graphic Design Marketing Jobs

This is the second post in a series about digital marketing jobs. Keep your eye on our blog or our social media channels as we add more careers in the coming weeks.  Read the rest of the series here

A picture speaks 1,000 words. It’s a cliche, we know. But, as an aspiring graphic designer, it’s something you ought to believe. Graphic designers create visuals out of ideas, words, or even datasets. They may design brochures, logos, or business reports.

Designers should be clear communicators, think creatively, enjoy using technology, and be able to manage their time well. Many graphic designers will have a degree in communications, art, or a related field. However, a degree is not necessary to succeed in this field. Instead, employers will be interested in a candidate’s experiences, portfolio, and skills.

Job Role 

Graphic designers develop visual materials to educate, inspire, or entertain an audience. They communicate ideas through images.

Many argue that the first graphic designers used images to express their oral language. In fact, these visual languages, including Egyptian hieroglyphics and Chinese characters, allowed society to communicate emotions, business matters, and daily events.

Today, most graphic designers use technology to create their pieces. Platforms like Adobe Photoshop and Illustrator are extremely popular; however, designers use other tools as well.

Graphic designers will not just create images. They will also meet with clients, develop various concepts, consider various fonts and colors, ensure all designs are free of errors, and answer questions about the design’s usability. Depending on their job, designers may focus on creating typography, marketing materials, presentations, or illustrations.

Job Responsibilities 

Job responsibilities will change based on the type of place a graphic designer works. For instance, a freelancer who works from home will have different responsibilities than a graphic designer at a large company. Additionally, an entry-level designer will have different tasks than a lead designer.

However, this list combines some of the job’s major duties.

  • Meet with clients to discuss ideas, themes, and imagery.
  • Work with a wide range of media and graphic design software, including Adobe Creative Cloud.
  • Be aware of current graphic design trends, but choose to only engage trends with clear intentions.
  • Manage multiple projects at once, and meet deadlines.
  • Consult with marketing and sales departments to develop a cohesive voice.
  • Prepare rough drafts and present ideas.

What about pay? 

Pay varies depending on levels of experience and education, and location and company matter too. However, a graphic designer should expect to make $30,537 – $60,598, according to PayScale. The median pay for all graphic designers is $42,071, but senior-level designers make an average of $58,804 every year, according to Glassdoor. 

Data from Glassdoor suggests that graphic designers tend to stay in their field. Many go on to become senior graphic designers, art directors, or even web designers.

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life design pieces in our portfolio.

Digital Marketer Jobs: Roles, Responsibilities, and Pay

Digital Marketing Jobs

This is the first post in a series about digital marketing jobs. Keep your eye on our blog or our social media channels as we add more careers in the coming weeks.  

Interested in digital marketing? You should be. With it, you act as a cultural mover, a communications wizard, and an all-encompassing problem-solver. And you’re in demand, too. Mondo, a national staffing agency that recruits IT, tech, and digital marketing talent, predicts that the demand for digital marketing professionals will grow by 38% this year.

But what is all the hype about? Let’s look at what this career encompasses.

Job Role 

As a digital marketer, you will play a role in the company’s website, social media, design choices, marketing plan, and general strategy. You will need to understand the organization’s big picture, including its mission, vision, and communication style.

As a professional, you will not just relay the company’s messages. You will need to act as a strategist. In other words, you will develop the company’s messages. You will decide how a company’s word choice, website design, graphic design, and so on contribute to the company’s overall brand.

But you can’t just think about the big picture in this role. Digital marketers also need to notice the details. The life of a digital marketer is full of color codes, Twitter scheduling, typos, HTML, website analytics, Facebook comments, and a constant stream of emails. You need to be willing to handle the specifics. Coffee will help.

Job Responsibilities 

Different digital marketing jobs will have different responsibilities assigned to them. However, here’s what you should expect:

  • Manage design art and copywriting.
  • Develop A/B testing for email campaigns.
  • Oversee the company’s social media strategy.
  • Utilize a range of techniques including paid search, SEO, and PPC.
  • Analyze website traffic and adjust strategy accordingly.
  • Evaluate customer research, market conditions, and competition.
  • Develop strategies to drive online traffic to the company website.
  • Optimize website and social media channels for SEO and usability.
  • Monitor trends in the digital marketing world.

What about pay? 

Pay will depend on the level of experience, specific job duties, the size of the company, and where you live.

For instance, a person with 5 years of experience who lives in Colorado and who works at a moderately sized company should expect to earn $40,711 as a digital marketer, according to Glassdoor.com. The website also calculates that the average digital marketing manager in the United States earns $73,933.

PayScale says that the average digital marketer should expect to make anywhere from $33,064 – $56,287. Most people who have more than 10 years of experience in this role will move onto other jobs, such as a marketing manager.

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life branding pieces in our portfolio.