In Social Media

Social media. Sigh. You might love it, hate it, or know nothing about it. Regardless, you really need to use it.

We understand that social media can be a hurdle that small businesses struggle to jump through. Trust us, we’ve been there too. Creating a social media campaign can be one of the most effective ways to navigate the world of Facebook, Twitter, Instagram, and more.  Here’s what you should know:

What is a social media campaign?

A social media campaign uses specific social media platforms to achieve a specific goal. This goal might differ from your daily social media posts, but the goal might be as simple as posting daily. It’s up to you.

For instance, your campaign might be all about advertising for a specific event or product. However, many small businesses will use their social media campaigns to create loyal customers, bring people to their website, or attract new clients.

Step 1: Determine the campaign’s focus.

What do you want your audience members to do after seeing your social media posts? If you can answer this, you have a clear focus.

If you have multiple answers (as many small business owners do), try choosing one or two things to focus on for a month. Then evaluate the campaign’s success and make necessary changes.

Step 2:  Don’t go crazy. Use only a few social media platforms.

Don’t use every social media platform out there. And certainly, don’t use platforms just because you are a regular visitor. Instead, understand your audience.

Research which social media platforms work best for your goals and audience members. For example, don’t waste your time on Instagram if you’re customers don’t use Instagram.

Step 3: Create a calendar. Update the calendar.

We’ve talked a lot about staying organized on social media. Trust us, the best way you can stay organized is by planning ahead. Although you need to determine what works best for you, we’ve found that planning our social media content at the start of every week helps us stay focused.

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Step 4: Stay true to your company’s voice.

At Your Imprint, we want our audience to know that we are artists, dreamers, and creatives. As a result, our social media pages are fun and playful, yet serious.

We also adapt our tone to fit the social media platform. For example, our Facebook page includes a lot more memes than our LinkedIn page.

If your audience warrants a professional tone, give them that. But if they respond well to wit, be funny and clever. Don’t know what your voice should be? We’ll help you create business branding guidelines that engage your audience.

Step 5: Reply to your audience.

It’s pretty simple. You should respond to every comment, Facebook message, or tag as quickly as you can. Not only does this engage your audience, but it also tells most social media algorithms that you’re a legitimate business. Basically, replying can give you a better ranking on social media.

The Your Imprint team is full of knowledge about how to succeed in digital marketing, and we are eager to assist startups! Learn more tips on our blog, view some real-life branding pieces in our portfolio, or contact us to learn more about our services. 

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