Social media matters. 81 percent of U.S. Americans had at least one social media account in 2017. According to Statista, 1.96 billion people have a social media account worldwide, and that number is expected to reach 2.5 billion by the end of 2018. Social sites dominate the way people interact online, so they should be an integral part of your startup’s marketing plan.
But it isn’t that easy. You have contracts to create, products to design, emails to write, and customers to keep happy. Social media isn’t always the priority. As a small business, we’ve been there too. We understand the tug of the do-list that pulls you elsewhere.
Here’s how to stay organized on social media:
1. Plan your content out in advance.
Dedicate a specific time every week (or month, if that’s better for you) to plan out your social media content for that week. Grab a cup of coffee, buckle down, and just do it. Use a calendar tool, such as Google Calendar, to write in holidays that you want to take advantage of, events you want to notify your followers of, and important industry news that you want to write about.
According to HubSpot, 74% of marketers saw an increase in traffic after spending 6 hours a week on social media. Your hard work will pay off.
* Bonus tip: Post on social media regularly and consistently. You don’t have to post every day, but try to set a social media standard for your business.
2. Take advantage of scheduling software.
You can and should schedule your social media content out ahead of time. Most social media channels allow you to do this from within the website or application. For example, TweetDeck allows Twitter users to schedule out their tweets. Facebook, LinkedIn, and other platforms have similar features.
However, scheduling software allows you to schedule out your content for all social sites from one convenient location. No jumping from one tab to the next: everything is right there. What a relief!
*Bonus tip: Do your research. Finding a scheduling platform that you like and will use will be a lifesaver. Yes, it takes time — but it will save time in the long run.
3. Track and monitor everything.
Remember that weekly social media time that we talked about in tip #1? Good.
Use that time to also look at your pages’ analytics. Did your followers seem to especially like posts with pictures? Great, use them again.
Create a Word document, spreadsheet, or another tool of your choice to record what has worked for you. This can be as simple as writing down: “photos in, questions out,” or it can be more detailed. As your company grows, having a record of social media successes and failures will be invaluable.
*Bonus Tip: Some scheduling platforms include analytics tools in their features.
4. Don’t go overboard.
You don’t need to have Facebook, Instagram, YouTube, Google Plus, LinkedIn, Twitter, and Pinterest. That’s overwhelming for you and for your audience. Instead, start with 2-3 platforms that suit the culture of your industry.
Are you a crafts company? Get on Pinterest! Are you educational? LinkedIn is for you.
*Bonus Tip: Try to curate content for each site. For instance, write LinkedIn posts with a professional voice but keep Facebook conversational.
5. Dedicate one social media leader.
This makes your social media cohesive and easier to monitor. As your company grows, you may have a team of people dedicated to this. But remember: be clear on who does what. This ensures that the job gets done.
*Bonus tip: Create social media rules. How do you respond to aggressive comments? Which grammar and spelling rules do you follow? Consistency is key.
The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to assist startups! Learn more tips on our blog, view some real-life branding pieces in our portfolio, or contact us to learn more about our services.