Staying on top of the latest social media marketing trends can be overwhelming, to say the least. As soon as you think you’ve finally figured out what works and what doesn’t, things change, and you must head back to the drawing board. We understand that this can be exhausting (believe me), but it doesn’t have to be this way. With a little bit of research and the help from your friendly neighborhood digital marketing company, these social media marketing tips, your game will be on point.
As a small business owner, one of your most important tasks is making sure you are connecting with the right audience. Let’s be honest, whether or not you have support from the local community can make or break your business. In many cases, we meet business owners who say their biggest challenge has been spreading the word about their business and drawing traffic to their website. Enter – social media marketing.
What is Social Media Marketing?
Before we look at some ways to use social media marketing to your advantage, let’s look at what, exactly, it is. Through various platforms such as Facebook, Twitter, Instagram, and Snapchat, businesses can connect with potential customers, and customers can connect with their favorite brands and local businesses. Sounds like a win-win to us!
In a nutshell, this is what social media marketing is all about. It is a straightforward, affordable way for businesses to market themselves to a demographic that not only spends a lot of time online, but relies on smartphones, laptops, and tablets to learn about new businesses and brands. Using the various social media platforms in an organized and calculated way will help you keep everything in order as you begin to grow your following and, in turn, your business.
Social Media Marketing Tips
Now that we’ve gotten that out of the way, let’s go over some of our favorite social media marketing tips for business owners:
Use Video and Infographics
These days, one of the best ways to engage an audience is through video and infographics. This is especially true on Facebook because of the current algorithm. You may have noticed this already, but Facebook pushes videos to the top of the newsfeed. You can use videos and infographics in many different ways, from educating your audience about your brand to funny, light-hearted snippets.
Participate and Connect
This is one of those social media marketing tips that deserves a place in the front of your mind. Research shows that Millennials are more likely to engage with a brand that they feel they know and receive personalized service from. Social media offers a great platform for you to engage with your audience, whether by simply responding to comments or reading and listening to their content.
And, don’t let the word “Millennials” convince you into thinking this wouldn’t work with other generational demographics. It absolutely does. In a digital society like ours, connecting and being social online with any audience builds trust, rapport, and loyalty.
Use Curated Images
Similar to video and infographics, high-quality images offer a great way for you to capture your audience’s attention. There are many different free sites out there today that have great photos for every need. By placing text over a photo or other image, you will help your audience get to know you and your brand even better.
Determine Which Platforms Are Best For You
Perhaps one of the most important and vital social media marketing tips is this. Not every single social media platform will be right for your business or your audience. For some, Twitter and Facebook make the most sense, whereas others may thrive on Instagram and Snapchat. It all depends on where your buyers are. Understanding the pros and cons of each and how they can benefit you will be the key to finding the right platform.
Start small. You don’t have to be everywhere. Master one to two platforms first.
It’s All About the Quality
Today’s consumers are very particular and don’t have time for fluff. When it comes to social media marketing, keep this in mind and always choose quality over quantity. It can be tempting to post multiple times a day on every single platform there is in order to reach a bigger audience, but this will do more harm than good.
Never Stop Learning
Last, but certainly not least, it is important that you continue to learn and stay on top of the latest social media marketing trends. Social media marketing is a fast-moving, constantly changing industry that requires you to stay on your toes and always be open to learning. One of the biggest mistakes you can make is to think you know it all.
We hope these social media marketing tips give you a better idea about how to build a social media campaign that speaks to your brand and actually works for you and your customers. If you have questions about social media marketing or would like to discuss how you can use it to benefit your business, please give the Your Imprint team a call today.