Social Media Marketing
What is social media marketing?
Social media marketing is all about taking advantage of the sites our society uses the most. We use Facebook, Twitter, Instagram, Snapchat, etc. to connect with friends, learn the news, and see cute animals. However, most people also use social media to connect with their favorite brands or products.
People don’t want to see an endless stream of self-promotion and sales-heavy materials. Instead, they want to see a brand they can relate to, as well as one that provides them with meaningful content. Be a personality they’ll want to visit again and again.
What makes your company attractive?
What pages do your followers love?
What are the magical things you can share with others?
With social media, you’re ––the star of your show. This is where you shine and allow your audience to come along for the joyful ride!
You can’t just DO social; you have to BE social. We can help.
We can prove our work!
Spoons – Soups, Salads, and Sandwiches
Spoons is our oldest client, and we are so proud of their growth that we must mention them a few times in our case studies. They deserve the promotion. Serving up (real) fresh eats, their items are crafted daily and are never cooked from frozen. They work regularly with local farmers, and they donate all their left-over food to the Food Bank of Larimer County.
Spoons has never really focused on social marketing because they have an excellent product and great service that sold itself, but in early 2018 they decided to break the routine and start social marketing. And, boy, is it paying off!
Using a comprehensive organized distribution and posting strategy, we created several beautifully branded banners and images that would help validate the Spoons brand as being professional, clean, and nutritious. Their voice is helpful, down-to-earth, slightly witty, and always wholesome.
Since starting their social campaigns in early 2018, Spoons’ two social pages have grown by 20%, their website visits have gone up 57%, and their promotions are showing positive ROI.
You can follow Spoons on Facebook and Twitter @espoons. Branded hashtags are #FreshEats and #SavorTheFlavor.
Need help with your social media strategy?
Our Juggling Acts
Why Your Imprint?
At Your Imprint, we call ourselves the “master of ceremonies” because we love to entertain. You know what makes your company special. We’ll tap into that and let the world see it too. Branding and content marketing are the best ways to accomplish that.
We understand that starting any business is a challenge. Our experienced team of content marketers, designers, brand masters, and digital marketing experts knows how to make your magical ideas a reality. We believe in creating bold, expressive, creative communications that your audience will love.
Your Imprint is based in Fort Collins, Colorado, but we have clients all over the country. If you are in town, we’d love to take you to coffee. If not, please contact us, and we’ll set up a video conference to discuss your goals.