Search Engine Marketing

What is search engine marketing?

Most companies want people to visit their site. Sometimes, people do this organically. They use search engine optimization to improve their site ranking, they post to social, hand out business cards, talk about it in emails, etc., etc. However, organic measures aren’t always as effective as people want. To boost SEO, some companies choose to use another marketing strategy: search engine marketing, which is also called pay-per-click (PPC).

With this method, companies post advertisements along search engine results. In fact, you’ve probably seen such advertisements on Google. Promoters don’t pay for the advertisement until somebody clicks on it.

Google AdWords is the most common platform for PPC. With it, you pay Google however much you like. They display your ad next to relevant searches, and you pay for each click from your established budget. The cost per click depends on the industry and the keywords used.

Search engine marketing can be complicated and taxing to the mind and body, but the efforts are usually rewarding.

Are you ready to get your ads started? Come join the show!

We can prove our work!

Studies show that content marketing receives three times the leads per dollar than paid search does. The numbers are the same for outbound marketing, and content marketing is about 60% cheaper.

We can give you more numbers, and others have done that. We’d rather give you a peek of a real-world success story!

Spoons – Soups, Salads, and Sandwiches

We’ve been working with Spoons for a long time.  They started in 2003 with one location – the Northern Hotel in Old Town Fort Collins.  Since then, they’ve grown into a $3+ million establishment with six locations and plans to franchise.

How did that happen?

Lots of marketing, especially with content.  We started targeting the audience more carefully, pushing wholesome fresh eats that were never frozen and always prepared daily.  We began to educate the public about nutrition and local farmers, using channels like their blog, Facebook, and more recently, Google My Business.

There’s been a consistent 2% increase in website visits, and a more than 200% increase in Facebook views and likes. March 2018 was a record month for their Campus West location, which is almost 15 years old.

Our goals for Spoons are always being re-evaluated and modified to fit the needs of the audience.  Content marketing is all about paying attention to the most important people: the users.

Spoons website is www.espoons.com.  Facebook profile is facebook.com/espoons

Need help with your search engine marketing?

Why Your Imprint?

At Your Imprint, we call ourselves the “master of ceremonies” because we love to entertain. You know what makes your company special. We’ll tap into that and let the world see it too. Branding and content marketing are the best ways to accomplish that.

We understand that starting any business is a challenge. Our experienced team of content marketers, designers, brand masters, and digital marketing experts knows how to make your magical ideas a reality. We believe in creating bold, expressive, creative communications that your audience will love.

Your Imprint is based in Fort Collins, Colorado, but we have clients all over the country. If you are in town, we’d love to take you to coffee. If not, please contact us, and we’ll set up a video conference to discuss your goals.