Graphic designer, copywriter, social media specialist — in the marketing world, there are so many different types of jobs. Each has its own prerequisites, desired skill sets, and roles. Because of this, each person helps to build a comprehensive marketing strategy.
However, marketing account managers are some of the most needed and overlooked individuals in the marketing world. They’re backstage. Prepping the cast for costume changes, and reading players their lines when the play goes awry.
Finding a marketing account manager you trust makes the entire project run smoothly. It gives you peace of mind and guarantees you better results.
What does an account manager do?
- ask clients about campaign goals and vision.
- develop strategies and communicate these to all parties involved.
- create project deadlines and objectives.
- supervise staff.
- monitor progress.
- analyze and communicate results.
- deliver the final product.
Most marketing account managers are veteran marketers. In fact, most have worked 7-10 years in the marketing industry. They’ve played different roles in the field, so they understand how the process works.
What makes an account manager excellent?
Good account managers follow the details, but excellent account managers can see the big picture too. Excellent managers are great at sticking to a budget, and they know how to use your funds to produce maximum results. They understand general marketing trends, and they’re also willing to put in the work to research your target audience.
Excellent account managers are excellent communicators. They know what questions to ask you to fully understand your project, and they clearly explain your vision to the team. Throughout the process of the project, they keep you updated.
They make sure clients’ needs are met and their voices are heard, and they coordinate with others to fulfill the day-to-day duties well.
Any account manager at a reputable organization should have the hard skills and integrity needed to succeed. However, look for these soft skills that set account managers apart:
- emotional intelligence
- clear verbal and written communication
Why your trust is essential
In marketing, time is of the essence. Deadlines and consistency are vital. Project managers are detail-oriented and organized enough to handle a marketing calendar.
After you’ve chosen the marketing agency to work with, trust that the account manager will succeed. You’ve seen their portfolio, and you’ve explained your vision. Yes, expect communication and excellence, but also let them do their jobs. This frees up their time to focus on the project, and it also gives you peace of mind. Your project is in good hands.
At Your Imprint, we stick to deadlines, and we keep a careful eye on the small stuff. However, we do it with the big picture in mind. We never stop having fun! If you need marketing help, get a quote. Join the show!