Sales is the name of the game for me. It’s never, ever about the product or service. Yes, those need to be high-quality and reliable, but that doesn’t make you stand out from the competition. Everyone’s products and services need to be approved by public opinion. What makes you stand out is your service, how you talk to people, how you care about them and their success.
I’ve been in the food service industry for more than 30 years, and my hope is to help local restaurants see the value of working with a strong and competent marketing team that’s run by a local family.