In SEO, Web Design

Improving your site’s SEO involves taking an in-depth look at your site and why it functions the way it does. Look beyond your site’s keywords. Yes, they are important, but your site’s usability, mobile friendliness, and page load speed matter too.  And don’t even get us started on proper and ethical link building.  We love SEO, and we love to show our clients how to see, understand, and use SEO to their benefit.

Here’s how to improve your site’s SEO:

Check your site’s load speed.

Take load speed seriously. Your users will leave your site if they have to wait for a page to load, and both Google and Bing take load speed into account for their algorithms when ranking.  Some things that slow down page load speed are:

  • Site host
  • Image sizes
  • Amount of Javascript and CSS
  • CDN (Content delivery network; from which server your information is pulled, based on location)
  • Site cache (PC Mag defines browser cache as “a temporary storage area in memory or on disk that holds the most recently downloaded Web pages.”

A good free tool to check your site’s speed is Pingdom.

Add outbound links to improve your site’s SEO.

Linking to reputable sites will increase your site’s SEO because doing so gives your site validity. According to the site Shout Me Loud, outbound links tell search engines what your blog is all about.

Find outbound links by conducting your own industry research. However, one easy way to do this is by searching “related:(your domain name).com” on Google.

Remove broken links.

Nobody wants to click on a link only to end up on a 404 page. And Google knows this. Sites with broken links rank lower than those without them.

Check to see if your site has broken links by visiting Screaming Frog SEO Finder, W3C Link Checker, or Dead Link Checker.

It’s not enough to just find the broken links, but you have to go and find them and fix them.  Often, this requires looking at the source code.  This part can be tricky. Let us know if you need some help figuring this part of the process out!

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Add a contact page.

Google sees pages with sufficient contact information as more trustworthy than those with poor information.

Plus, a contact page encourages users to connect with you. That’s what we all want at the end of the day.  Build trust with your audience and add all necessary information to your contact page, including a Google Map, address, phone number, email, fax, social media pages, and contact name.

Improve your images.

Sites with images that are too large load slowly, but sites with images that are too small look equally unprofessional. Most images in a blog post, for example, should be about 20Kb-30Kb. Learn more about image sizing here.

Additionally, Google loves connecting the dots, so include your site, page, or post keywords in the images’ file names, alt tags, titles, descriptions, and captions.

Don’t just use photos.

Yes, use photos. But also engage your audience with slideshows, infographics, videos, and most importantly, captivating written copy. Multimedia and relevant information make a site more appealing.

In fact, a recent study shows that videos keep people on your site for longer. Get this: websites with video have an average 4.8% conversion rate, compared to the 2.9% rate of sites without video.

Improving your site’s SEO ranking takes dedication, patience, and expertise. We provide SEO Services that improve your business and brand.  We’re experts, but don’t take our word for it. Visit some of our past work instead.

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