In Social Media

What are people first attracted to when they visit your Facebook page? Your about bio, videos, and status updates don’t make the cut. Instead, your Facebook cover photo or video is the first thing they’ll see.

People only need 7 seconds to come to a conclusion about a person or place. Make those seconds count with an engaging, appropriate photo or video. Here’s how:

Follow Facebook’s rules for cover photos.

Facebook states that business cover photos and videos are public. They can’t be “deceptive, misleading, or infringe on anyone else’s copyright.” You also can’t ask others to upload your cover photo to their personal page.

If you go against Facebook’s guidelines, they have right to take action against your page. Read all of their page guidelines here.

Choose the correct dimensions.

This is the actual size of the image or video cover photo space… not the size of the photo or video.

Facebook cover photo should be 820 pixels long and 312 pixels tall.

Facebook downsizes everything, so to preserve the quality, use HD videos at 1920 x 1080 pixels for best results.

Facebook cover photos will display at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on phones, but you need higher quality photos to match this scaling.  pixels and saved at “very high quality” so Facebook downsizes it properly. Photos load best as JPG files.

Don’t include too much text.

Remember, your cover photo is all about engaging your viewers. You want them to want to visit the rest of your page, where you’ll have the room to use more text. On average, the human brain processes images 60,000 times faster than text. Take advantage of that!

In the past, Facebook demoted content with more than 20 percent text. Although they no longer do this, the idea is still relevant. Keep text relevant and concise.

Use text intentionally.

Many companies focus on using the text in their Facebook cover photo or video to encourage action. For example, some companies share a hashtag that they hope their viewers will use. Others direct their audience to the buttons on their page.

Our Facebook cover video shares snippets of customer testimonials. This is a quick, fun way to intentionally incorporate text into our video.

Don’t be too technical.

In general, your Facebook page should be about your brand, not just your products. Keep most of the technical aspects of your brand on your website or in the “about” section of your page.

Instead, try to use your cover photo as a way to express the why behind your business. Focus on engaging your current audience and bringing in new people.

It’s all about the brand.

Clearly, this is important. Don’t make your cover photo a big image of your logo. That says nothing about you! Instead, use the cover photo/video to show off your products, share your values, and have fun.

If you want to have your logo on your page, incorporate into your profile picture instead.

Practical Ideas

Only you can judge what will work best for your business. However, here are a few Facebook cover photo and video ideas to get you started:

  • Share a photo of your team. Better yet, share a video gif of your team waving to the camera.
  • Do you have shiny, visually-appealing products? Include them!
  • If you work somewhere beautiful, share it. Make sure to use the caption to attach this to your brand.
  • What services do you offer? Show them in action.
  • Show off your mission. Do you work to improve literacy? Show us some books, please!

A few other details to remember for Facebook cover photos.

  • Choose a simple photo that has one central visual point.
  • Don’t hide any content behind your profile picture.
  • Keep important content higher up in the photo.
  • Think about the caption, and add a shortened link to your website.

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A few details to remember for cover videos.

  • Your video can have sound, but it should not be essential to understanding your video.
  • Your video should look great when paused or loading. Keep it clean, with bright colors and strong lines.
  • Keep videos 20 to 90 seconds long. People don’t have long attention spans, so we think shorter is almost always better.
  • Use video to make a photo more interesting. Rather than post a traditional video, share an animated image.

We understand social media marketing can be overwhelming for everybody. It’s a lot different than running your own personal Facebook or Instagram page. We’ve dedicated the time to become social media experts. If you need help, please contact us.

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