In Social Media Marketing

What are people first attracted to when they visit your Facebook page? Your about bio, videos, and status updates don’t make the cut. Instead, your Facebook cover photo or video is the first thing they’ll see.

People only need 7 seconds to come to a conclusion about a person or place. Make those seconds count with an engaging, appropriate photo or video. Here’s how:

Follow Facebook’s rules for cover photos.

Facebook states that business cover photos and videos are public. They can’t be “deceptive, misleading, or infringe on anyone else’s copyright.” You also can’t ask others to upload your cover photo to their personal page.

If you go against Facebook’s guidelines, they have right to take action against your page. Read all of their page guidelines here.

Choose the correct dimensions.

Facebook cover photo should be 820 pixels long and 312 pixels tall.

Videos should be at least 820 x 312 pixels; however, Facebook recommends videos of 820 x 462 pixels for best results.

Facebook cover photos display at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on cellphones. Photos load best as sRGB JPG files that are 851 pixels wide, 315 pixels tall, and less than 100 kilobytes.

Don’t include too much text. 

Remember, your cover photo is all about engaging your viewers. You want them to look further on your page, where you’ll have the room to use more text.

Facebook used to demote content with more than 20 percent text. Although they no longer do this, the idea is still relevant. Keep any text in relevant and concise.

A few details to remember for Facebook cover photos. 

  • Choose a simple photo that has one central visual point.
  • Follow your brand, not your logo. Choose to incorporate your logo into your profile picture. The cover photo is the place to show off your products, share your company’s values, and have fun.
  • Don’t hide any content behind your profile picture.
  • Keep important content higher up in the photo.
  • Think about the caption, and add a shortened link to your website.

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A few details to remember for cover videos.

  • Your video can have sound, but it should not be essential to understanding your video.
  • Your video should look great when paused or loading. Keep it clean, with bright colors and strong lines.
  • Keep videos 20 to 90 seconds long. People don’t have long attention spans, so we think shorter is almost always better.
  • Use video to make a photo more interesting. Rather than post a traditional video, share an animated image.
  • Cover videos are not the place to get into the technical aspects of your product. Focus on engagement, rather than explanation.

We understand social media marketing can be overwhelming for everybody. It’s a lot different than running your own personal Facebook or Instagram page. We’ve dedicated the time to become social media experts. If you need help, please contact us.

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