A picture speaks 1,000 words. It’s a cliche, we know. But, as an aspiring graphic designer, it’s something you ought to believe. Graphic designers create visuals out of ideas, words, or even datasets. They may design brochures, logos, or business reports.
Designers should be clear communicators, think creatively, enjoy using technology, and be able to manage their time well. Many graphic designers will have a degree in communications, art, or a related field. However, a degree is not necessary to succeed in this field. Instead, employers will be interested in a candidate’s experiences, portfolio, and skills.
Graphic designers develop visual materials to educate, inspire, or entertain an audience. They communicate ideas through images.
Many argue that the first graphic designers used images to express their oral language. In fact, these visual languages, including Egyptian hieroglyphics and Chinese characters, allowed society to communicate emotions, business matters, and daily events.
Today, most graphic designers use technology to create their pieces. Platforms like Adobe Photoshop and Illustrator are extremely popular; however, designers use other tools as well.
Graphic designers will not just create images. They will also meet with clients, develop various concepts, consider various fonts and colors, ensure all designs are free of errors, and answer questions about the design’s usability. Depending on their job, designers may focus on creating typography, marketing materials, presentations, or illustrations.
Job responsibilities will change based on the type of place a graphic designer works. For instance, a freelancer who works from home will have different responsibilities than a graphic designer at a large company. Additionally, an entry-level designer will have different tasks than a lead designer.
However, this list combines some of the job’s major duties.
- Meet with clients to discuss ideas, themes, and imagery.
- Work with a wide range of media and graphic design software, including Adobe Creative Cloud.
- Be aware of current graphic design trends, but choose to only engage trends with clear intentions.
- Manage multiple projects at once, and meet deadlines.
- Consult with marketing and sales departments to develop a cohesive voice.
- Prepare rough drafts and present ideas.
What about pay?
Pay varies depending on levels of experience and education, and location and company matter too. However, a graphic designer should expect to make $30,537 – $60,598, according to PayScale. The median pay for all graphic designers is $42,071, but senior-level designers make an average of $58,804 every year, according to Glassdoor.
The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life design pieces in our portfolio.