In Digital Marketing

You’re working hard. Your website is well-organized, mobile-friendly, and pleasant to look at. It’s littered with relevant keywords, and your audience enjoys reading your blog.

Still, you struggle. You’re working for Google — trying to understand what the boss wants you to do but ultimately feeling confused. Every small business owner and every marketer has had moments of frustration and confusion surrounding digital marketing. But don’t let that feeling last too long.

Why? Google isn’t just for searching, and it isn’t just the pesky service that ranks your website. No, Google is a tool for your business. Don’t let Google be a burden. Learn how to let it help you.

Read about how marketing automation can make your job more effective. 

A few of the tools Google offers businesses

  1. Google My Business is what puts your business on the map. No, really. Claim your business, and it will be listed on Google search results and on Google Maps. Oh, and it is free!
  2. Google+ isn’t the most popular social media platform out there. However, having a page can help your SEO (Google does own it after all). Depending on your industry, you might find that your audience is active on the platform.
  3. Google Webmaster tells you how healthy your website is. If you can’t figure out why your site isn’t doing better, consider signing up for a free Webmaster account.
  4. Google AdWords is Google’s pay-per-click product.
  5. Google Trends tells you what people are searching. If you are struggling with what keywords to use, this can help.
  6. Google Analytics is a must for all businesses. The free product lets you track how many people are coming to your site and what they do on your site once they are there.

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How to use Google Analytics

Google Analytics is a powerful platform that can help you answer the following questions:

To use Google Analytics, you need to set up an account. You can use your Google email address to do this. You can add other people on your account, but make sure the account is under your account information. If you ever part ways with an employee, you don’t want to lose access to Analytics.

After this, you need to add analytics tracking to your site. If you have a WordPress website, you can install Yoast Google Analytics easily. Google describes how to install Analytics on other types of websites here. Google will need up to 24 hours to process your data.

Next Steps: How to understand Google Analytics

You’re now set to view analytics. However, viewing your analytics can be overwhelming. Here’s how to make the process easier:

  1. Google has different types of reports. Use them to narrow your research. For example, audience reports tell you what you need to know about your visitors, and behavior reports give you valuable information about your content. Moz.com goes into depth about the different types of reports available.
  2. Let Google email you. You should try looking through all of the reports available. However, you set up your account so that Google emails you the reports that you think are most valuable.
  3. Set up goals. Goals are required to view your conversion reports. You can set monetary or relative goals for your account. Goals keep you on track and help you measure the success of your site.
  4. Don’t look at averages alone. Averages lie. Zoom in to look at the details of your site. This helps you know what you’re doing well, and low numbers show you where you need to improve.

What other things do you do on Google Analytics? Let us know!

At Your Imprint, we stick to deadlines, and we keep a careful eye on the small stuff. However, we do it with the big picture in mind. We never stop having fun! If you need marketing help, get a quote. Join the show! 

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