Think about link profiles like a network. On our YourImprint blogcast, we link to other sources frequently. Sometimes, other websites link back to our content. These links are inbound links. When they do this, they are inadvertently helping us develop our link profile.
Link profiles are an essential part of SEO. In fact, Google ranks websites higher if other reputable websites link back to them. In addition to this, inbound links push users back to your site organically. With a good link profile, your site will rank higher and attract more views.
What makes a link profile “good”?
Google analyzes link profiles based on their quality, their anchor texts, and their honesty.
- Quality. Links to your site shouldn’t come from just anywhere. You want reputable, non-spammy websites to link to your content. Otherwise, you might start to experience negative SEO. Your links should also come from relevant content. For example, if you write about hair products, sites related to hair should be linking to your site.
- Anchor texts. Anchor texts are the words that contain a hyperlink to another site. For example, in the above paragraph, the words “negative SEO” are anchor texts because they link to another site. Anchor text should be relevant. If an anchor text contains the words “Colorado,” you expect to visit a site about the Centennial State.
- Honest links. Google is strict about how links are acquired. In fact, they say that links that are bought or traded for money will negatively affect your site. Some people still do this. It isn’t illegal or outright banned. However, buy link space still might hurt your site.
How do you build a link profile?
- Write quality content on a regular basis. This will give your website constant content that people will want to link back to.
- Link back to yourself. Every webpage and post you put on your site should include 2-3 links back to other places on your website.
- Get to know other people. Are you a small business owner? Connect with other business owners in your area. Link to their site when appropriate.
- Post on social media. These are links too, and they also expose your site to audience members that may not see your content otherwise.
How do I check my link profiles?
Check your link profiles regularly to make sure you aren’t the victim of spammy links. The following sites analyze your website: