MEET THE RINGLEADERS [OWNERS]

fort-collins-digital-marketing-rachael-hermanRachael Herman

Ringmistress (Partner & Marketing Director)

A life-long storyteller, avid reader, and social media enthusiast, I put my passion into Your Imprint with one goal in mind: to entertain as many people as possible. Growing up in Clearwater/Tampa, Florida has given me a unique perspective into branding and marketing. I was exposed to some pretty wild displays of attention-grabbing advertisements.

When I think of those years, I can’t help but feel nostalgic. From the vibrant colors of theme parks and souvenir shops to the earthy spirit of the beaches and nature preserves, I find myself drawing on those experiences as I grow in my career.  My hope is that Your Imprint will continue to be a positive force for our world, bringing joy and glamour back into the minds of business owners and the hearts of consumers.

Jeremy ParksJeremy Parks

Ringmaster (Partner, Creative Tech Director)

I’ve been working in the creative industry for more than 20 years.  My absolute passion is in business branding, design, and web development; however, over the last couple of years, I’ve found SEO to be one of the best and most powerful tools in our arsenal.

I’m a life-long artist, and I pride myself on having a keen eye for symmetry and perspective.  Rachael says I have an “uncanny ability” to notice when something looks off balance.  That comes from many years of drawing and doing fine art. I think as artists, we can tell when something doesn’t fit in the eye.  My hope is that Your Imprint will continue to grow into a business that helps others build a brand they’re proud of with an audience they respect and cherish.

MEET THE TROUPE

Allie Wall - WriterAllie Wall

Ventriloquist (Content & Social Media)

Words have been my passion for as long as I can remember, and my profession for nearly a decade. A Fort Collins native with a deep love of the outdoors, a great glass of wine, and a thick book, I have worked hard to establish myself as a knowledgeable content writer, blogger, and social media specialist, to name a few.

To me, writing is a professional form of art and one of the most important communication methods available to us. I am thrilled to join the Your Imprint team and for the opportunity to work with local and national clients alike to build their brand and promote their business through the many creative avenues available to us today. You can check out some of my past work here.

When I’m not punching keys on my computer, you can find me on my yoga mat, enjoying the beautiful Colorado mountains, at a local brewery, or traveling with my boyfriend and our two little rescue pups.

Karlie Pape, Graphic DesignerKarlie Pape

Adobe Tamer (Graphic Designer)

Ever since my introduction to graphic design almost ten years ago, I knew it was what I wanted to do with my life. My passion is helping businesses establish themselves by creating a brand identity that is conceptual and longstanding. I have my degree in graphic design from Eastern Arizona College, and I am happy to be back in Colorado doing what I love. I was born and raised in Loveland and now live in Fort Collins, and I love everything Northern Colorado has to offer.

I am passionate about travel and I believe the more places I visit and the more cultures I learn from not only makes me a better artist but a more well-rounded person. I am committed to staying current with trending design and constantly challenge myself to learn more to effectively help businesses grow through various print and online visual communications.

Why Your Imprint Digital Marketing

There’s a lot in a name, and ours is no exception. We believe in bold creativity and innovation.  We believe in research, communication, and transparency.  We believe these values can make an imprint in your niche.

We know how hard it can be to get a digital marketing strategy in place with a voice that can rise above the constant noise and chaos. Our digital marketing team is made up of marketing specialists from web designers and social media experts to copywriters and SEO pros, all of whom can help you get where you want to be with your business.

It’s time to focus ON your business, rather than IN your business.  Learn the benefits of having a marketing account manager (like our team) on your side.

The Imperial Experience

When you hire us, it’s like you’re hiring an in-house marketing team without the overhead. In fact, hiring us can save you between 60-70%!  See how here.

Every project, every show, every character is special.  You’re unique in everything you do, even if you have a direct competitor right next door.  As professional brand storytellers, it’s our job to help you communicate your message in a memorable way. We do that by personalizing your strategy and working side-by-side with your point-of-contact.

We’re a team of artists and experts in branding, advertising, web development/coding, design, blogging, marketing, campaign management, and social media.

Get Carried Away

In business, it’s safe and good to be bold and expressive.  We encourage you to let your wild spirit run free and be colorful in a world consumed by the hum of monotony and the drab grayish hues of political correctness.  In our opinion, that’s not how you stand out.

At Your Imprint, we like noise (but not the annoying kind).  We target entertaining and unique messages to specified audiences using our rampant creativity and imagination. By doing this on all current clients, we’ve picked up several strategic methods that have landed us (and them) the right stage at the very loud musical festival that is online business.

And, our strategies work!  Just take a peek at our Showcase (portfolio), and browse through some of our service pages.

Total-Cast Marketing

Whether you need us to help support your in-house marketing team, or you need us to be your full-service department, we’ve got you covered! The below table is a comparison of typical responsibilities of a marketing manager, a social media manager, and the Your Imprint team.

Roles/Responsibilities Marketing Manager Social Media Manager Your Imprint
Brand Strategy Development and Implementation X
Brand Management and Company Identity X X
Marketing Strategy for New & Existing Products X X
Campaign Planning and Implementation X X
Ads and PPC Design and Management Oversees X
PR and Reputation Management X X
Help Define and Reach Sales Objectives X X
Create & Distribute Sales Materials Oversees X
Prepare, Create, and Distribute Online and Print Marketing Campaigns Oversees X
Monitor and Report Marketing Efforts X X
Copywriting (Sales Writing) X
Business Blogging X
Videography and Editing X
Photography and Editing X
Develop & Manage Social Media Strategy X X
Multi-Channel Social Posting X X
Social Page Design and Optimization Oversees X
Generate, edit, publish and share content X X
SM Advertising and Promotion Design Oversees X
Social Media Communications and Response Management X X
SM Insights and User Behavior Analysis X X
Search Engine Optimization (Website) X
Website Maintenance X
Website Changes for Brand and Product Promos and Consistency X
Content Strategy and Marketing (part of marketing plan) Oversees X
Manage and Monitor Website Analytics to Create the Best User Experience X X
E-Commerce Website Design and Management X

Stay Connected

Stay connected with our digital marketing blog to learn new ways to help your business grow!