Interested in digital marketing? You should be. With it, you act as a cultural mover, a communications wizard, and an all-encompassing problem-solver. And you’re in demand, too. Mondo, a national staffing agency that recruits IT, tech, and digital marketing talent, predicts that the demand for digital marketing professionals will grow by 38% this year.
But what is all the hype about? Let’s look at what this career encompasses.
As a digital marketer, you will play a role in the company’s website, social media, design choices, marketing plan, and general strategy. You will need to understand the organization’s big picture, including its mission, vision, and communication style.
As a professional, you will not just relay the company’s messages. You will need to act as a strategist. In other words, you will develop the company’s messages. You will decide how a company’s word choice, website design, graphic design, and so on contribute to the company’s overall brand.
But you can’t just think about the big picture in this role. Digital marketers also need to notice the details. The life of a digital marketer is full of color codes, Twitter scheduling, typos, HTML, website analytics, Facebook comments, and a constant stream of emails. You need to be willing to handle the specifics. Coffee will help.
Different digital marketing jobs will have different responsibilities assigned to them. However, here’s what you should expect:
- Manage design art and copywriting.
- Develop A/B testing for email campaigns.
- Oversee the company’s social media strategy.
- Utilize a range of techniques including paid search, SEO, and PPC.
- Analyze website traffic and adjust strategy accordingly.
- Evaluate customer research, market conditions, and competition.
- Develop strategies to drive online traffic to the company website.
- Optimize website and social media channels for SEO and usability.
- Monitor trends in the digital marketing world.
What about pay?
Pay will depend on the level of experience, specific job duties, the size of the company, and where you live.
For instance, a person with 5 years of experience who lives in Colorado and who works at a moderately sized company should expect to earn $40,711 as a digital marketer, according to Glassdoor.com. The website also calculates that the average digital marketing manager in the United States earns $73,933.
PayScale says that the average digital marketer should expect to make anywhere from $33,064 – $56,287. Most people who have more than 10 years of experience in this role will move onto other jobs, such as a marketing manager.
The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life branding pieces in our portfolio.