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Smart content marketing tips like those in this post can help you stay ahead of your competition and increase the profitability of your small business. Publishing targeted, informative, and entertaining content should be one of the key elements of your overall digital marketing strategy.

All forms of digital marketing require high-quality, relevant content. This includes SEO articles and blog posts (like this one), YouTube video descriptions, captions for Instagram pics, the meta-tags in your website code, social media posts, and much more.

This article looks at some low-cost content marketing tips that you can use to improve your Google ranking, generate fresh leads, build trust with potential and active customers, and increase your short- and long-term advertising ROI.

6 Content Marketing Tips for Small Businesses

To keep visitors coming back to your website, you need to provide them with more than subpar content that’s been thrown together unprofessionally. Remember that they are turning to your business as a source of quality and accurate information that provides answers to some of the questions they have. Here’s how to give ‘em what they’re looking for!

Tip 1: Approach Content Writing with Storytelling in Mind

Your visitors need more than just factual answers to questions. They need entertainment and an emotional connection. Storytelling can give them that connection, entertain and educate them at the same time, and build their trust in your business as an industry authority that cares.

So, the first content marketing tip is to embrace the art of storytelling. Take your visitors on a journey into the imagination as you give them the information they seek. Make it fun for them or make them laugh. Laughter feels good, and making people feel good is what you should be focusing on.  Honestly, my personal motto is to occasionally make you laugh so hard you pee a little.

Tip 2: Be the Expert

If you want to provide the best information for your customers, then you need to become an expert in your industry. Don’t try to fake it. Stay on top of the latest developments. Become the source of authoritative information that you want your visitors to perceive you as.

Even if you don’t want to give away a bunch of free information, you should be broadcasting the fact that you know your stuff.  I wouldn’t hire a roofer without some sort of validation that he/she is good at what they do (and offers the products I want).  You can do this with blogging, vlogging, social campaigns, or portfolio pieces and case studies.

Remember the old school adage for math?  Show your work, so highlight testimonials, case studies, images of your work, etc.

Tip 3: Know Your Audience

This one’s fun, right?  It’s like people-watching at the mall.  To optimize the effectiveness of your content marketing efforts, you must know definitively who you’re marketing to. Research and define your demographic targets. Base your content creation of the things that matter most to your targeted audience.

Create a comprehensive buyer personal or profile for at least three different customers.  Include things like:

  • Name (make it personal to build your bond with this kind of customer)
  • Age
  • Gender
  • Country/state
  • Ethnicity
  • Education
  • Work position
  • Family (Married? Children?)
  • Charities
  • Hobbies

Think about your ideal customer.  Who’s your favorite of them all? If you’re still unsure, try customer surveys, participating in social groups, and reviewing your competitor social profiles.

Tip 4: Cater to the Needs of Your Readers

Once you define your demographics, then it’s time to understand them as deeply as you can. The better you understand what they want and why they want it, the better you’ll be able to give it to them. To give the best answers and solutions, you must truly care about what they are asking you, so listen actively.

Tip 5: Develop Your SEO Skills

SEO (search engine optimization) is the science/art of creating evergreen content that meets the needs of a targeted audience. SEO experts know how to please the Google gods that determine how well content places in organic search engine results for selected keyword phrases. Better organic rankings mean more cost-free, targeted leads for your business.

Tip 6: Grow Your Company Blog

Niche-specific blogging is one of the best ways to increase your industry authority, customer trust, organic search engine rankings, and overall ROI. Do not overlook the power of the blog! Your digital marketing strategy cannot be complete in today’s online space without including blog resources.

If you’re working on crafting SEO blog content yourself instead of hiring a writer, then check out Your Imprint’s free blogging template! It can help you to save time, stay organized, beat deadlines, and maximize productivity.

The content marketing tips above can help you streamline your productivity and establish your online company as an authority in your industry. Content marketing is one of the most important elements of a comprehensive digital marketing strategy.

Increase customer loyalty by telling captivating stories that educate and entertain!

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Sources
WordStream – 22 Low-Budget Marketing Ideas For Small Businesses
Nationwide – Content Marketing
Wikipedia – Storytelling

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