A content marketing plan is one of the most cost-effective ways to help potential customers find your website. But that’s only half the battle. Once you get them there, you need to provide high-quality, relevant information that answers their questions and keeps them engaged with your brand.
What is Content Marketing?
It’s the behind-the-scenes script. A content marketing plan is a strategic approach for providing valuable, reader-friendly information to a targeted audience who’s expecting something. Fresh, compelling content keeps them coming back to your website and spending more time on each visit.
Everything is content and can involve things like:
- Article writing
- Business blogging
- Free reports
- Social media posts
Regardless of the form, the content you put out needs to be high-quality, easy to read, helpful, and most of all, entertaining.
People turn to Google for information. Google’s goal is to provide the freshest and most relevant answers to its users’ questions. If you publish relevant, accurate content, then Google will notice, and subsequently, award it higher organic search engine results.
High-quality and compelling content is more likely to be shared. They will send it to their contacts on Facebook, Twitter, YouTube, LinkedIn, Instagram, and other popular social networking platforms. News and deals travel fast in the social realm, so make sure it’s good news and the best deals.
Content Marketing Plan Implementation
Implementing a Content Marketing Plan helps businesses:
- Improve organic Google search engine results (SEO is the broadcaster!)
- Increase the number of targeted people that visit your website
- Help visitors arrive at your site with presold mindsets
- Decrease the amount of money you fork out for lead generation
- Increase your industry authority
- Get free referral traffic to your website
- Increase your fan base on social media platforms
- Improve brand recognition
- Make it easier to turn new prospects into actionable customers
- Build better relationships with your customers
You have probably heard or read that Content is King. Some don’t agree, but in our experience, this has been, still is, and will continue to be TRUE! In fact, it would be all but impossible to achieve any degree of online (or offline) success without a compelling story, which is told through content.
You can’t get on a stage without a microphone. Websites, social pages, branding, SEO, and content marketing plans all play a role in directing and managing your brand show.
That means that the content you publish needs to be targeted, well-written, personable, and informative. But, most importantly, content needs to be entertaining. You have a lot of competition out there, and content marketing will help you find a way to stand out.
Content Marketing Plan Checklist
Here are the key elements to a stellar content marketing strategy.
1) Define Your Audience
You won’t do very well developing targeted content for your customers if you don’t know who they are, or you assume too much. You must identify your target audience, and then make it your business to understand what they need, what they’re looking for, and what you can provide.
However, remember that you’re not the customer and your audience may be different from what you expected. Keep an eye on your sales and most profitable leads. Who’s buying from you? Be ready to modify this audience persona regularly. They change their behaviors and attitudes as often as a teenager.
2) Research Your Competition
That’s right. Be a spy. Check out the type of content your competitors are publishing on their websites and social media pages. Are they doing ads? What kinds are working for them? SpyFu is an incredible tool that will help you with research! Ask yourself how you can do a better job of providing what your customers need.
3) SEO (Search Engine Optimization)
It’s the Golden Snitch of the digital marketing world. Catch it, and you’ll likely win the game. Search engine optimization is a core element of any successful content marketing plan. Knowing how to please your customers without irritating the search engines is the name of the game.
SEO experts know how to craft content that answers relevant questions which boost them to the top rankings in Google, Bing, and other search engines. A good content marketing plan decreases advertising costs and increases ROI. If you want to develop high-performing content, we can help you build and implement your content and SEO strategies.
Sprout Social – 17 Tips for Creating a Content Marketing Plan
BDC – 10 tips for attracting customers with great online content
Bidsketch – 10 Ways to Attract More Clients with Content Marketing
Marketing Agency Insider – How to Use Content Marketing to Attract Clients
Don’t underestimate your customers. They’re savvy, sometimes fickle, and they do their research. Be honest with them and don’t try to hard-sell them. Provide them with information and make them feel appreciated and heard. Ask them questions and learn from them.