“It’s Nothing Personal”: Using Social Media for Business

Social Media for Business

We live in a world dominated by interconnectivity. Facebook, Instagram, and Twitter allow users to directly interact with their favorite brands, which has opened up a whole new range of options when it comes to using social media for business. Forget the days of status updates about your dinner last Friday; it’s time to use these platforms to boost your business.

To be clear, we won’t be covering marketing and advertising on social media in this article. That is definitely a super important aspect of building your brand, but we’ve already spoken about it. Instead, we will be focusing on what you can do to make your brand likeable and approachable in a more organic sense.

Why Do We Love Social Media?

While it is pretty obvious that social media is generally a well-liked invention, it’s important to understand why this is so. This is what will help you guide your efforts in creating your strategy for using social media for business.

New New New

The first reason we love social media so much is that it is constantly updating us with new content. Humans love novelty, so anywhere that we can get frequent and new information is going to be a great place to hang out.

How does this relate to using social media for business? Well, social media is a great way to crank out new content. If you have a clothing line, you can post about different pieces from your collection several times a week. If you’re a restaurant, you can post different menu items.

This keeps people interested in your brand. If you have a website where everything just sits, it is really rewarding upon first discovery, but the novelty wears off. Social media allows you to keep things fresh, even if it’s just by promoting things which already exist.

In order to keep this novelty going, aim to post at least three times a week on whichever social platform your audience loves.

Humanizing Your Brand

The second reason we love social media is that humans are inherently social creatures. We crave interpersonal connection, and social media gives us the opportunity to get a ton of it without the anxiety of going out and meeting face-to-face. Though we still need in-person interactions, social relationships are a great thing for your brand.

You see, we tend to forget that brands are run by people. We come to see businesses as little more than logos and products. You can counteract this by using social media for business and giving your brand that personal appeal.

Social media allows you to directly interact with your current and potential customers. They can ask you questions, and you can answer. You can wish someone a happy birthday, tell them how great they look in your company’s new dress, and build a human connection with them.

Of course, it’s going to be very difficult to connect with every single individual, but the good news is, you don’t have to! Just interacting with some of your customers will send the message that you care, and even the people who don’t get direct responses will see that you are a brand run by people. People like people, so this is a win.

When it comes to building this connection, it’s hard to say exactly when and how to best do it. The point is to act like a person, and people aren’t rigidly scheduled or robotic. A good place to start is to set a small goal like five interactions a week.

The Takeaway on Using Social Media for Business

Social media has us hooked for good reason. It is a constantly updating whirlwind of social connection, one in which you should be involved. To start, aim to post three times per week, and try to respond to three to five of the people who interact with your page.

I know you’re busy running the business, but trust me, this is worth your time. That said, if you’d rather just focus on what you do best, you could always hire a knowledgeable marketing team. We’d be delighted to help you out.

A Simple Guide to Marketing on Social Sites

Social sites

From the days of Myspace to the current landscape of nearly 200 (or more) social media platforms, social sites have really grown into something, haven’t they?  It used to be that sites like Facebook and Instagram were nothing more than a collection of peoples’ pictures and random thoughts, but now they are thriving, self-contained communities with ecosystems that rival the entire Internet. They’re also a huge contributor to any successful business, which is why today, we will be discussing the basics of marketing on social media.

Why Market on Social Sites?

Before we delve into the how, let’s talk about the why. As an insightful and intelligent business person, I’m sure you’re wondering “why should I invest my time and money into selling on sites like Facebook when I could just pursue other marketing strategies? How do I know it’ll work?” Those are great (and common) questions.

Here’s the deal with marketing on social sites: it works like magic – which is to say, it’s often mysterious in how it works, but there are foundations and best practices for attracting followers and delighting customers.  Worldwide, there are about 3.5 billion people using social media. That means that when you advertise on social sites, you are broadcasting to a huge audience.

In addition to the pure scope of social media advertising and marketing, there is also the added benefit of creating a more personal relationship with your potential customers. When you interact with people on these platforms, you aren’t just a generic brand, but a personality to which the consumer feels directly connected.

One final benefit of using social media as a means of marketing is that it can have a crossover effect with other marketing strategies. People who like your brand on social sites are likely to talk about it with other people in real life, and social media can even help boost your SEO. Boosting social pages on all your print and digital materials will further enhance your presence and reach.  You get quite a bang for your buck with the proper use of social media.

How to Market Using These Sites

Ok, so you’re still with me, right?  Here’s the deal.  There are a couple hundred platforms out there, but we only really need to worry about the top ten.  It’s not likely you’ll be able to spread across multiple platforms.  That would require an enormous amount of effort and budget.

So how do you actually start marketing on these social platforms? I’m so glad you asked, because I’ve been dying to tell you.  Start with your target demographics and put in the legwork (or hire us) to research typical demographics for the following platforms:

  1. Facebook
  2. Twitter
  3. Instagram
  4. YouTube
  5. LinkedIn
  6. Snapchat
  7. Reddit
  8. Pinterest
  9. Google+
  10. Tumblr

Figuring out your target audience can be tricky.  If you’re trying to sell a fancy wine, you’re not going to want to be aiming at broke college kids. Develop some buyer personas and learn who your audience is.  Do some research about what platforms they use and when they are likely to log on.

Once you have this figured out, start planning posts out by the week. If you are going to be posting 3 times a week, aim to make the posts somewhat related to the days and times you’re posting. This will make it easy for your audience to follow along and will help keep them engaged.

What kind of posts are we talking? Well, an easy and efficient way to go is to create posts that link directly to other content, such as a blog or product page. This lets you get your brand out there without being overly pushy or sales-y.

Warning!  Don’t let this be the only kind of posts you create.  That would be too boring, unless you have an amazingly talented blogger.  Facebook really doesn’t like it when you lead people off the platform, so if that’s all you’re doing, you won’t get as much reach. 

Making posts that are likely to connect with the audience emotionally is a must on social sites. If your targeting parents to sell kids clothes, throw in a few posts about how great kids can be (or how terrifying and funny it is to be a parent of ever-growing children).  If you’re talking to broke college students about your restaurant, talk about how super it would be to eat something other than Ramen tonight.

This allows your audience to feel a connection with your brand on a more human level. Everyone knows a sandwich place wants them to buy sandwiches, but when the sandwich shop talks about their dog-friendly culture, it takes on an element of sincerity and humanity. This is what separates you from the competition.

How to Start

Putting off things like marketing on social sites can be easy. It can seem so complicated from the outside, but the reality is, it’s quite simple once you start. Make a business profile, learn who you’re trying to reach, and start planning your posts.

If you like a bit more structure, try planning out posts in a spreadsheet. This will make your post creation easy and seamless and allow you to stay consistent.

Of course, you could always hire someone to manage your social media marketing and help you through the process.  Partner and account director, Rachael Herman, is a social media expert, proving success on multiple social channels across a variety of industries over many years.  Her secret?  Well, she won’t tell me.  She says, “every social engagement specialist has their own methods.  My way wouldn’t work for you, and yours make me jealous.”

Now, there’s a lesson to eat away at the mind’s walls of uncertainty.  Thanks, Rache!

If you’re looking for some help from an engagement specialist, schedule a chat with Rachael.  She’s happy to consult and won’t hassle you with sales pitches.

Google for the Gram: Using Social Media SEO

Social Media SEO

There’s a good reason the kids are calling this digital space we all love the ‘interwebz’. It is a unique realm where everything is connected, from endless Wikipedia rabbit holes to social media SEO. Yep, it turns out you can use that Facebook page for far more than finding out what your old college friend cooked for dinner last night; you can actually use social media to get more hits from search engines. Ready to learn how? Then grab my hand and let’s delve into the magical world of social media SEO.

What is Social Media Marketing?

Social media marketing is a broad term that encapsulates any use of social media sites to promote a product or drive traffic to a site. Social media SEO is a simple extension of this type of marketing, wherein the postings on social media are used to raise your company’s webpage ranking on major search engines. This can be done in a few ways, such as:

  • Incorporating links into posts which boost SEO
  • Building connections on social media sites which affects relevant search results
  • Making your site/profile optimized for social media searches

Social media SEO is a fantastically efficient way to multitask. It’s kind of like when your daughter tells you she can write a paper while she watches TV, and you learn that it’s actually possible.  It’s the same when you realize how much social helps your brand and SEO, especially when you see that it saves time and money.

How to Use Social Media to Boost Search Engine Traffic

As stated above, social media can boost SEO in a variety of ways. One of the easiest and most obvious methods of social media SEO is optimizing the post itself for search engines. Having a well-crafted post on social media ups the chance of that post being discovered by potential clients when they Google related terms.

Another beautiful little crossover between social media marketing and SEO lies in the fact that social media is itself a type of search engine. More and more people are turning to social media sites when they want a new pair of boots or a sweater for their dog. People want to know what their peers think about potential products, and the human element of social media means that a search on Instagram is a great way to find out if indigo is the right shade for Mr. Waffles.

If you’re going to be using social media marketing, why not capitalize on the SEO side too? Social media will really give you insight into who your audience is and what they’re looking for.

One final way social media is relevant to SEO is that search engines are starting to factor in social media when ranking search results. While Google has said that social media is not a direct factor in ranking, there is plenty of evidence that it indirectly impacts actual ranking factors, and pretty dramatically.

As if that weren’t enough, SEO is a constantly shifting game. Any good SEO marketing strategy will consider the changing nature of the business and adapt, and if trends continue, it is highly likely that social media likes and shares will become direct factors in search engine rankings.

This means that you have a great opportunity to get ahead of the competition by building your social media now. The best part is, even if the social media factors don’t end up being incorporated directly into search algorithms, the work will benefit you in many other ways including helping you:

  • Build your reputation
  • Reach more customers
  • Learn what makes your customers tick
  • Retarget audiences for increased loyalty
  • Sell more products and services

The Takeaway on Social Media SEO

Synergy is everywhere on the internet. This is especially true when it comes to marketing. If you want to maximize on your investments in this area, social media SEO is a great way to go. It’s easy, it’s efficient, and unlike the endlessly streaming clips of store-bought cookie reviews I watched last night, it will make you feel like you’re maximizing productivity. Now go get in on this Google-Social crossover episode.

Social Media Marketing Tips for Business Owners

Social Media Marketing Tips

Staying on top of the latest social media marketing trends can be overwhelming, to say the least. As soon as you think you’ve finally figured out what works and what doesn’t, things change, and you must head back to the drawing board. We understand that this can be exhausting (believe me), but it doesn’t have to be this way. With a little bit of research and the help from your friendly neighborhood digital marketing company, these social media marketing tips, your game will be on point.

As a small business owner, one of your most important tasks is making sure you are connecting with the right audience. Let’s be honest, whether or not you have support from the local community can make or break your business. In many cases, we meet business owners who say their biggest challenge has been spreading the word about their business and drawing traffic to their website. Enter – social media marketing.

What is Social Media Marketing?

Before we look at some ways to use social media marketing to your advantage, let’s look at what, exactly, it is. Through various platforms such as Facebook, Twitter, Instagram, and Snapchat, businesses can connect with potential customers, and customers can connect with their favorite brands and local businesses. Sounds like a win-win to us!

In a nutshell, this is what social media marketing is all about. It is a straightforward, affordable way for businesses to market themselves to a demographic that not only spends a lot of time online, but relies on smartphones, laptops, and tablets to learn about new businesses and brands. Using the various social media platforms in an organized and calculated way will help you keep everything in order as you begin to grow your following and, in turn, your business.

Social Media Marketing Tips

Now that we’ve gotten that out of the way, let’s go over some of our favorite social media marketing tips for business owners:

Use Video and Infographics

These days, one of the best ways to engage an audience is through video and infographics. This is especially true on Facebook because of the current algorithm. You may have noticed this already, but Facebook pushes videos to the top of the newsfeed. You can use videos and infographics in many different ways, from educating your audience about your brand to funny, light-hearted snippets.

Participate and Connect

This is one of those social media marketing tips that deserves a place in the front of your mind.  Research shows that Millennials are more likely to engage with a brand that they feel they know and receive personalized service from. Social media offers a great platform for you to engage with your audience, whether by simply responding to comments or reading and listening to their content.

And, don’t let the word “Millennials” convince you into thinking this wouldn’t work with other generational demographics.  It absolutely does.  In a digital society like ours, connecting and being social online with any audience builds trust, rapport, and loyalty.

Use Curated Images

Similar to video and infographics, high-quality images offer a great way for you to capture your audience’s attention. There are many different free sites out there today that have great photos for every need. By placing text over a photo or other image, you will help your audience get to know you and your brand even better.

Determine Which Platforms Are Best For You

Perhaps one of the most important and vital social media marketing tips is this.  Not every single social media platform will be right for your business or your audience. For some, Twitter and Facebook make the most sense, whereas others may thrive on Instagram and Snapchat.  It all depends on where your buyers are. Understanding the pros and cons of each and how they can benefit you will be the key to finding the right platform.

Start small.  You don’t have to be everywhere.  Master one to two platforms first.

It’s All About the Quality

Today’s consumers are very particular and don’t have time for fluff. When it comes to social media marketing, keep this in mind and always choose quality over quantity. It can be tempting to post multiple times a day on every single platform there is in order to reach a bigger audience, but this will do more harm than good.

Never Stop Learning

Last, but certainly not least, it is important that you continue to learn and stay on top of the latest social media marketing trends. Social media marketing is a fast-moving, constantly changing industry that requires you to stay on your toes and always be open to learning. One of the biggest mistakes you can make is to think you know it all.

We hope these social media marketing tips give you a better idea about how to build a social media campaign that speaks to your brand and actually works for you and your customers. If you have questions about social media marketing or would like to discuss how you can use it to benefit your business, please give the Your Imprint team a call today.

Five ways to market your small business on LinkedIn

Small business LinkedIn

Why LinkedIn?

LinkedIn may not be the prettiest social media site out there. Its purpose isn’t to share your personal life — the users just won’t care. But, really, that’s what you want. LinkedIn is a place for professionals to connect with other professionals, learn about their business, find jobs, and build their company’s brands.

Over 500 million people use LinkedIn, and 40 percent of them visit the site daily.

Create a Company Page

Your company page is separate from your personal profile. Both are important on LinkedIn. However, a personal page is the hub for everything about your company.

LinkedIn pages can be SEO friendly. To optimize your page, include lots of keywords about your business. Try to use the same keywords that you’ve used for your website. (If you haven’t optimized your website, visit our SEO page to learn more about what this is.)

Remember to also link to your LinkedIn page from your website and from any emails you send. This gives your page credibility. Finally, don’t forget to share relevant content on your page. You can share your own blogs and content, but it is okay to occasionally link to content from other sites too.

Focus on Your Profile, Too

Your personal profile matters. Ultimately, LinkedIn is about connections, and people don’t want to connect with a business. They want a person.

Make sure your profile is the best that it can be. Your page is personal, but it is also professional. Watch out for any grammar and spelling mistakes, create a personal URL, and add your work qualifications.

Make yourself as an admin on your LinkedIn page, and add your company to your personal page.

Join Groups

LinkedIn has groups on any subject matter to join. Learn more about marketing in their marketing groups, and find groups that pertain to your industry to join as well.

After joining groups, participate in them. While you should post your content in the groups, don’t forget to comment on other member’s posts as well. This gives you credibility and helps you stand out.

Don’t be Afraid to Connect

Don’t talk to strangers on the Internet. That might be a good idea on Facebook, but it doesn’t apply to LinkedIn. Feel free to connect with people you do not know — they are probably looking to build connections too. These people can read your content and visit your website. Plus, connections increase your visibility on the site.

Create an Email List

Finally, invite your connections to join your email list. Thank your connections for connecting with you, and invite them to learn more about business.

Ultimately, social media sites come and go; LinkedIn might not be popular forever. Email, however, has remained a steady form of communication. Don’t lose the connections you’ve worked hard to build.

Do you need more social media or marketing help? Learn more about the services we provide or contact us

How to create the best Facebook cover photo or video

Facebook Cover Photos

What are people first attracted to when they visit your Facebook page? Your about bio, videos, and status updates don’t make the cut. Instead, your Facebook cover photo or video is the first thing they’ll see.

People only need 7 seconds to come to a conclusion about a person or place. Make those seconds count with an engaging, appropriate photo or video. Here’s how:

Follow Facebook’s rules for cover photos.

Facebook states that business cover photos and videos are public. They can’t be “deceptive, misleading, or infringe on anyone else’s copyright.” You also can’t ask others to upload your cover photo to their personal page.

If you go against Facebook’s guidelines, they have the right to take action against your page. Read all of their page guidelines here.

Choose the correct dimensions.

This is the actual size of the image or video cover photo space… not the size of the photo or video.

Facebook cover photo should be 820 pixels long and 312 pixels tall.

Facebook downsizes everything, so to preserve the quality, use HD videos at 1920 x 1080 pixels for best results.

Facebook cover photos will display at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on phones, but you need higher quality photos to match this scaling.  pixels and saved at “very high quality” so Facebook downsizes it properly. Photos load best as JPG files.

Don’t include too much text.

Remember, your cover photo is all about engaging your viewers. You want them to want to visit the rest of your page, where you’ll have the room to use more text. On average, the human brain processes images 60,000 times faster than text. Take advantage of that!

In the past, Facebook demoted content with more than 20 percent text. Although they no longer do this, the idea is still relevant. Keep text relevant and concise.

Use text intentionally.

Many companies focus on using the text in their Facebook cover photo or video to encourage action. For example, some companies share a hashtag that they hope their viewers will use. Others direct their audience to the buttons on their page.

Our Facebook cover video shares snippets of customer testimonials. This is a quick, fun way to intentionally incorporate text into our video.

Don’t be too technical.

In general, your Facebook page should be about your brand, not just your products. Keep most of the technical aspects of your brand on your website or in the “about” section of your page.

Instead, try to use your cover photo as a way to express the why behind your business. Focus on engaging your current audience and bringing in new people.

It’s all about the brand.

Clearly, this is important. Don’t make your cover photo a big image of your logo. That says nothing about you! Instead, use the cover photo/video to show off your products, share your values, and have fun.

If you want to have your logo on your page, incorporate into your profile picture instead.

Practical Ideas

Only you can judge what will work best for your business. However, here are a few Facebook cover photo and video ideas to get you started:

  • Share a photo of your team. Better yet, share a video gif of your team waving to the camera.
  • Do you have shiny, visually-appealing products? Include them!
  • If you work somewhere beautiful, share it. Make sure to use the caption to attach this to your brand.
  • What services do you offer? Show them in action.
  • Show off your mission. Do you work to improve literacy? Show us some books, please!

A few other details to remember for Facebook cover photos.

  • Choose a simple photo that has one central visual point.
  • Don’t hide any content behind your profile picture.
  • Keep important content higher up in the photo.
  • Think about the caption, and add a shortened link to your website.

A few details to remember for cover videos.

  • Your video can have sound, but it should not be essential to understanding your video.
  • Your video should look great when paused or loading. Keep it clean, with bright colors and strong lines.
  • Keep videos 20 to 90 seconds long. People don’t have long attention spans, so we think shorter is almost always better.
  • Use video to make a photo more interesting. Rather than post a traditional video, share an animated image.

We understand social media marketing can be overwhelming for everybody. It’s a lot different than running your own personal Facebook or Instagram page. We’ve dedicated the time to become social media experts. If you need help, please contact us.

How to successfully build a social media campaign

Social Media Campaign

Social media. Sigh. You might love it, hate it, or know nothing about it. Regardless, you really need to use it.

We understand that social media can be a hurdle that small businesses struggle to jump through. Trust us, we’ve been there too. Creating a social media campaign can be one of the most effective ways to navigate the world of Facebook, Twitter, Instagram, and more.  Here’s what you should know:

What is a social media campaign?

A social media campaign uses specific social media platforms to achieve a specific goal. This goal might differ from your daily social media posts, but the goal might be as simple as posting daily. It’s up to you.

For instance, your campaign might be all about advertising for a specific event or product. However, many small businesses will use their social media campaigns to create loyal customers, bring people to their website, or attract new clients.

Step 1: Determine the campaign’s focus.

What do you want your audience members to do after seeing your social media posts? If you can answer this, you have a clear focus.

If you have multiple answers (as many small business owners do), try choosing one or two things to focus on for a month. Then evaluate the campaign’s success and make necessary changes.

Step 2:  Don’t go crazy. Use only a few social media platforms.

Don’t use every social media platform out there. And certainly, don’t use platforms just because you are a regular visitor. Instead, understand your audience.

Research which social media platforms work best for your goals and audience members. For example, don’t waste your time on Instagram if you’re customers don’t use Instagram.

Step 3: Create a calendar. Update the calendar.

We’ve talked a lot about staying organized on social media. Trust us, the best way you can stay organized is by planning ahead. Although you need to determine what works best for you, we’ve found that planning our social media content at the start of every week helps us stay focused.

Step 4: Stay true to your company’s voice.

At Your Imprint, we want our audience to know that we are artists, dreamers, and creatives. As a result, our social media pages are fun and playful, yet serious.

We also adapt our tone to fit the social media platform. For example, our Facebook page includes a lot more memes than our LinkedIn page.

If your audience warrants a professional tone, give them that. But if they respond well to wit, be funny and clever. Don’t know what your voice should be? We’ll help you create business branding guidelines that engage your audience.

Step 5: Reply to your audience.

It’s pretty simple. You should respond to every comment, Facebook message, or tag as quickly as you can. Not only does this engage your audience, but it also tells most social media algorithms that you’re a legitimate business. Basically, replying can give you a better ranking on social media.

The Your Imprint team is full of knowledge about how to succeed in digital marketing, and we are eager to assist startups! Learn more tips on our blog, view some real-life branding pieces in our portfolio, or contact us to learn more about our services. 

Social Media Manager: Job Roles, Responsibilities, and Pay

Social Media Manager

This is the third post in a series about digital marketing jobs. Keep your eye on our blog or our social media channels as we add more careers in the coming weeks.  Read more about digital marketing and graphic design jobs

Social media is an integral part of our lives. In fact, 79 percent of Americans are on Facebook. But you don’t need statistics to know its importance. As more and more people become familiar with social media, more and more people know how to use social media for business. Thus, companies need social media managers who understand how to communicate well — not just how to post a photo.

Job Role

The role of a social media manager may seem quite simple: to manage social media pages. However, the job will often be complex. For example, social media manager will work the digital marketing team to develop marketing strategies based off of market research. They will also create the content for various social media platforms, devise long-term goals for the company’s social media, and spot macro and micro problems that may arise.

Social media managers need to be able to design their own content and write well. However, they also need to have a strong customer service attitude, be comfortable managing a budget for advertisements, and have an understanding of general digital marketing practices.

Finally, some social media managers will share responsibilities with a digital marketing manager.

Job Responsibilities 

The job’s responsibilities will vary depending on the specific job. However, some responsibilities that you should expect include the following:

  • Develop social media strategy using industry best practices.
  • Consult with company leadership and marketing team to understand branding objectives.
  • Respond to reviews on sites such as Google+, Yelp, and Facebook.
  • Post highly engaging, on-brand content daily to each of our social media platforms, including Facebook, Instagram, Youtube, Pinterest, Twitter, and LinkedIn.
  • Develop a content calendar and topic framework, providing frequent content updates through the appropriate social channels.
  • Social profile optimization: branding aesthetics, consistent business details, and optimizing content with impact keywords.
  • Fully manage community interactions: monitor conversations, respond to reviews and comments and generate conversation.
  • Develop & track new tests, including advertisement copy, landing pages, images, advertisement types,  and more.

What about pay? 

A social media manager’s salary will also depend on his or her job status, education level, and location. However, Payscale says that the average salary is $48,000, and entry-level employees should expect to make no lower than $31,000.
Many social media managers will go on to become marketing directors and digital media directors. The jobs pay an average of $80,000 a year, according to Payscale.

Do you need more social media marketing help? Read about five ways to stay organized on social media.

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life design pieces in our portfolio.

Five Ways Startups Can Stay Organized On Social Media

Organize Social Media

Social media matters. 81 percent of U.S. Americans had at least one social media account in 2017.  According to Statista, 1.96 billion people have a social media account worldwide, and that number is expected to reach 2.5 billion by the end of 2018. Social sites dominate the way people interact online, so they should be an integral part of your startup’s marketing plan.

But it isn’t that easy. You have contracts to create, products to design, emails to write, and customers to keep happy. Social media isn’t always the priority. As a small business, we’ve been there too. We understand the tug of the do-list that pulls you elsewhere.

Here’s how to stay organized on social media:

1. Plan your content out in advance.

Dedicate a specific time every week (or month, if that’s better for you) to plan out your social media content for that week. Grab a cup of coffee, buckle down, and just do it. Use a calendar tool, such as Google Calendar, to write in holidays that you want to take advantage of, events you want to notify your followers of, and important industry news that you want to write about.

According to HubSpot, 74% of marketers saw an increase in traffic after spending 6 hours a week on social media. Your hard work will pay off.

* Bonus tip: Post on social media regularly and consistently. You don’t have to post every day, but try to set a social media standard for your business.

2. Take advantage of scheduling software.

You can and should schedule your social media content out ahead of time. Most social media channels allow you to do this from within the website or application. For example, TweetDeck allows Twitter users to schedule out their tweets. Facebook, LinkedIn, and other platforms have similar features.

However, scheduling software allows you to schedule out your content for all social sites from one convenient location. No jumping from one tab to the next: everything is right there. What a relief!

Popular scheduling software includes HootSuite, SproutSocial, Buffer, and AgoraPulse. Most of these sites have free limited plans, as well as affordable plans for small businesses.

*Bonus tip: Do your research. Finding a scheduling platform that you like and will use will be a lifesaver. Yes, it takes time — but it will save time in the long run.

3.  Track and monitor everything.

Remember that weekly social media time that we talked about in tip #1? Good.

Use that time to also look at your pages’ analytics. Did your followers seem to especially like posts with pictures? Great, use them again.

Create a Word document, spreadsheet, or another tool of your choice to record what has worked for you. This can be as simple as writing down: “photos in, questions out,” or it can be more detailed. As your company grows, having a record of social media successes and failures will be invaluable.

*Bonus Tip: Some scheduling platforms include analytics tools in their features.

4. Don’t go overboard.

You don’t need to have Facebook, Instagram, YouTube, Google Plus, LinkedIn, Twitter, and Pinterest. That’s overwhelming for you and for your audience. Instead, start with 2-3 platforms that suit the culture of your industry.

Are you a crafts company? Get on Pinterest! Are you educational? LinkedIn is for you.

*Bonus Tip: Try to curate content for each site. For instance, write LinkedIn posts with a professional voice but keep Facebook conversational.

5. Dedicate one social media leader.

This makes your social media cohesive and easier to monitor. As your company grows, you may have a team of people dedicated to this. But remember: be clear on who does what. This ensures that the job gets done.

*Bonus tip: Create social media rules. How do you respond to aggressive comments? Which grammar and spelling rules do you follow? Consistency is key.

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to assist startups! Learn more tips on our blog, view some real-life branding pieces in our portfolio, or contact us to learn more about our services.