In Brand Design, Digital Marketing

When most marketers think about brand design, they ponder all the sharp edges, white space, and fonts that make a brand’s logo stand out. Although graphic design is an intricate part of branding, brand design incorporates many other elements.

Branding is about creating and shaping the company’s identity. Marketers should focus on accurately conveying the company’s message. They must also identify the company’s target demographic. The right branding will incite a reaction from consumers.

Consumers love the holidays, and the holiday season is a good time to get customers interested in your brand. Now, here’s where good branding comes into play.

You must find a way to effortlessly promote your company’s product or service during the holiday. If you pinpoint a need that customers don’t know they have, they’ll be intrigued and more likely to contact your business.

Here are a few tips to help you boost your sales with an outstanding brand design.

Tip #1 – Pick A Theme

Different holidays breed different emotions. Valentine’s Day is all about love. Fourth of July brings out patriotism. This holiday season is when society focuses on family bonding, no matter which background or religious practice you observe. Your job is to tie your company’s message into the overarching “family” theme during this season.

Now, not everybody celebrates Christmas. Multiculturalism isn’t a social media trend. Some people may be observing Hanukkah, Kwanzaa, Ramadan, or another holiday. All these holidays have one thing in common, though: family bonding. That’s why it’s important to make your brand message about spending time with family. Every consumer can relate to that message.

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Tip #2 – Enhance Your Logo

Most companies keep their logos the same all year-round, but modifying your logo during the holiday season may improve your conversion rates. You can start small by changing the logo font color to red, green, or gold. These eye-catching colors will grab a consumer’s attention during the holiday season.

You can also add images to your logo such as an Evergreen tree or ornaments. You’d be surprised by the difference an image makes for your brand.

A logo with a holiday theme is memorable, if done correctly. Consumers will gravitate to these brands first because they believe the company sells a product or service they need during the holiday season.

Tip #3 – Create A Holiday Campaign

Adding Evergreen trees to your logo and making commercials about families is not the end-all-be-all of holiday brand design. You need a strategy and this strategy must be well-crafted and researched. Brand design involves creating a comprehensive plan that includes brand development, visual design, and written communication.

Your brand needs to develop a clear and direct message during the holiday season. The company should understand the tone of voice, words, and images they need to use to reach their consumer. The message should be conveyed in email marketing campaigns, newsletters, social media, and print.

You’ll want at least three different touch points, so if you send out an email promotion, follow it up with a letter a week later, or a call a week after that.

Visual design is equally as important. This is where graphics come into play. Work with your graphic design team to:

  • Create a cohesive holiday aesthetic for your content
  • Align fonts, colors, and tones
  • Create a signature look that consumers will begin to associate with your brand

Your communication strategy is copywriting. Content is king, and it’s the currency of the Internet.  Readers are attracted to:

  • Writing style
  • Tone
  • Language
  • Straightforward and concise message
  • Reasonable calls to action (CTA).

Speak the language of your consumer. Use buzzwords they are familiar with to get an emotional response. The web and print copy will be your cincher, so it must be strong!

Getting Started

The holidays are just around the corner, so you must get a move on your digital marketing! Coming up with a holiday strategy may seem exhausting, but the process can be simplified. Assembling a great team of is the first step to effective holiday promotion. Lucky for you, we can help. Get in touch to get started.

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