Like it or not, it’s the most wonderful time of the year yet again – the holidays. With Thanksgiving quickly approaching, it’s time to start thinking about Black Friday and Cyber Monday, whether you are a business owner or consumer. These two days are what kick-off the holiday spending spree, so it’s important you are prepared for what is to come.
Most businesses do most of their sales during the busy holiday season, which is just one reason why it is so important to get all your ducks in a row, so to speak. If you aren’t careful, the holiday shopping season can sneak up on you, causing unnecessary stress. To be successful with Black Friday and Cyber Monday, specifically, you must learn how to appeal to the mass of willing shoppers looking to spend their hard-earned money on your goods.
Enter: Digital marketing. In order to draw in both new and existing consumers, you must know how to use various digital marketing tactics to your advantage, such as SEO, advertising, social media, and web design.
Plan Ahead For Black Friday and Cyber Monday
If you ask any small or large business owner, the key to success with the holiday shopping season is to be prepared – very prepared. Over the last several years, it seems sales start earlier and earlier, with people lining up for Black Friday deals not long after the turkey has been carved. This means you must be ready for shoppers, well, now.
No need to panic if you are feeling a little behind, social media is here to help. Social media is no longer just about connecting with long lost high school friends; it is much, much more than that. Today, social media is a business owner’s secret weapon, and their ticket to success during the holidays.
Social Media: Your New Best Friend for Black Friday Shopping and Cyber Monday Deals
A great place to start is to create events for Black Friday, Small Business Saturday, and Cyber Monday on whichever social media platforms you are using. This is an excellent way to get your brand on people’s minds, and who doesn’t love a fun holiday shopping event? There are many different directions you can take, such as Sip and Shop events or offering special deals on these days.
Once you have a better idea of what you want to do for these busy shopping days, it’s time to promote. Relying on a wide range of digital marketing tactics will help you with a lot of this. From content marketing to SEO, and of course social media marketing and advertising, find what works best for you and run with it.
Don’t Forget About Branding
This part is often overlooked, but we can’t stress the importance of focusing on branding during the holidays enough. Branding is your opportunity to create a specific identity for your business, which we like to think of as the soul of your company. During the holidays, you must get in the spirit and rely on your brand design to do the talking for you. With so many options out there, making your brand stick out from the best is an absolute must. The last thing you want is to fall through the cracks because of poor branding or a weak digital marketing campaign.
The holidays are a festive, fun-filled time of year that bring out the best – and sometimes the worst – in all of us. For business owners, learning how to navigate Black Friday and Cyber Monday in a way that represents your brand truthfully can be challenging. Stay true to who you are, plan ahead, focus on outstanding brand design, and don’t be afraid to use social media to your advantage. These few little things could be the difference between finding success this holiday season and missing out on tremendous growth opportunities.
And remember, have some fun! Life is far too short and naturally stressful – it’s up to you to ease the burden with humor, joy, and gratitude.