In Digital Marketing

Ah, blogging. It’s supposed to be great, right? Blogging helps boost your keywords, it’s a great form of digital marketing, and it helps you connect with your audience. At the same time, blogging is hard. You don’t know what topics to write, work gets busy and the blog takes second place, and writing just might not be your forte.

That’s okay. Don’t be discouraged. Still, you can be a great blogger. Use these simple tips to improve your blogging without losing your mind.

1. Set realistic expectations.

Don’t tell yourself you’ll blog daily if you can only blog once a week. Missed expectations often lead to quitting altogether. A monthly blog is better than no blog at all.

Take time to evaluate your blogging schedule. Seriously ask yourself the following questions, and adjust your blogging expectations.

  1. Do I regularly miss blogging deadlines?
  2. Do I have clear, measurable goals for your blog?
  3. Am I helping my audience?
  4. How can I make my writing more readable?
  5. How long can I sustain my current schedule?

Feel free to ask yourself more questions, too. We won’t tell you what to do based off of your answers. Instead, we encourage you to make changes to your blog that will help you keep to a schedule, help your audience, and achieve your blogging goals.

2. Create an editorial calendar for your blog posts.

Blogging consistently matters. Blogs that are posted at the same time every day, week, or month tend to be higher quality. Your audience knows when to expect them, and that builds trust. Additionally, you know what to expect from yourself.

Keep to a consistent schedule with an editorial calendar. In addition to helping you stay on track, an editorial calendar saves you time. Instead of racking your brain for blog topic ideas every time you sit down to write, you have a pre-planned topic to dissect. Spend a few minutes once a week or even every month to plan out your calendar.

3. Ask your audience.

Not sure what to write? Ask the people who read your blog, or ask the people you want to read your blog. This doesn’t have to be weird. In fact, you can do this on your social media channels, via email, or in person with your customers.

Take note of the things they are confused about, and remember common questions. Use your blog, and your expertise, to answer their questions.

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 4. Write about what you know and love.

You’re the expert. Hopefully, you’ve chosen your field because you are knowledgeable and passionate about it. Let that shine through in your blog. Go through the following questions, and answer them using your knowledge, experiences, and passion.

  1. What are my readers afraid of? How can I ease their fears?
  2. What makes my readers excited? How can I tap into that?
  3. What goals do my readers want to reach? Do I have the tools to help them succeed?
  4. What is something my readers should know or understand? How can I explain it to them?

5. Don’t be afraid to research.

Yes, you’re the expert, but you can’t know everything. Well, most of us can’t. Doing research for blog topics isn’t cheating. It makes you a better professional and a better blogger. Research when writing blogs to ensure accuracy, but also research your audience and blog topics. Research helps you:

  • Write about more topics with accuracy.
  • Stay in the loop with your industry.
  • Network with other industry professionals.
  • Come up with new blog topics.

Blogging can be challenging, and it’s easy to burn out. However, sticking to a realistic schedule as an expert in your field will help you write with confidence.

Guess what? You don’t have to blog. You should have one, but you don’t have to write it. Your Imprint offers blogging services. We’ll plan, research, and write your blog for you! Interested? Get a quote.

 

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Every blog needs to be organized. This template will help!

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