Social Media Manager: Job Roles, Responsibilities, and Pay

Social Media Manager

This is the third post in a series about digital marketing jobs. Keep your eye on our blog or our social media channels as we add more careers in the coming weeks.  Read more about digital marketing and graphic design jobs

Social media is an integral part of our lives. In fact, 79 percent of Americans are on Facebook. But you don’t need statistics to know its importance. As more and more people become familiar with social media, more and more people know how to use social media for business. Thus, companies need social media managers who understand how to communicate well — not just how to post a photo.

Job Role

The role of a social media manager may seem quite simple: to manage social media pages. However, the job will often be complex. For example, social media manager will work the digital marketing team to develop marketing strategies based off of market research. They will also create the content for various social media platforms, devise long-term goals for the company’s social media, and spot macro and micro problems that may arise.

Social media managers need to be able to design their own content and write well. However, they also need to have a strong customer service attitude, be comfortable managing a budget for advertisements, and have an understanding of general digital marketing practices.

Finally, some social media managers will share responsibilities with a digital marketing manager.

Job Responsibilities 

The job’s responsibilities will vary depending on the specific job. However, some responsibilities that you should expect include the following:

  • Develop social media strategy using industry best practices.
  • Consult with company leadership and marketing team to understand branding objectives.
  • Respond to reviews on sites such as Google+, Yelp, and Facebook.
  • Post highly engaging, on-brand content daily to each of our social media platforms, including Facebook, Instagram, Youtube, Pinterest, Twitter, and LinkedIn.
  • Develop a content calendar and topic framework, providing frequent content updates through the appropriate social channels.
  • Social profile optimization: branding aesthetics, consistent business details, and optimizing content with impact keywords.
  • Fully manage community interactions: monitor conversations, respond to reviews and comments and generate conversation.
  • Develop & track new tests, including advertisement copy, landing pages, images, advertisement types,  and more.

What about pay? 

A social media manager’s salary will also depend on his or her job status, education level, and location. However, Payscale says that the average salary is $48,000, and entry-level employees should expect to make no lower than $31,000.
Many social media managers will go on to become marketing directors and digital media directors. The jobs pay an average of $80,000 a year, according to Payscale.

Do you need more social media marketing help? Read about five ways to stay organized on social media.

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life design pieces in our portfolio.

Six Ways to Improve Your Professional Writing

Professional Writer

Professional writing matters. To succeed in the workplace, you need to express yourself with ease and accuracy. This means avoiding the dreaded typo in your resume, but it also means drafting a quick email with confidence.

You need to know the appropriate commas, the language that suits your audience, and even how to spell those extra-challenging words.

However, we understand this is easier said than done. You’re busy — you are a professional after all — so we’ve put together some straightforward ways you can improve your writing.

Here’s how:

1. Remember the basics. 

No, you don’t need to diagram your sentences, but brushing up on Schoolhouse Rock wouldn’t hurt. If you’re looking for something a bit more — ahem — professional, websites like GrammarGirl, Daily Grammar, and Harvard Writing Center give lessons on all things grammar.

Not sure where to begin? We recommend brushing up on sentence structure, comma usage, direct and indirect objects, and passive voice.

2. Consider grammar plugins.

Although understanding writing basics is important, we can also use extra help. Grammar plugins do just that: they act as an extra pair of “editor eyes” on your work. Most grammar plugins offer a free version, and they will scan your emails, blog posts, and other writing for problems.

We suggest installing Grammarly, LanguageTool, or Ginger’s Grammar and Spelling Checker.

3. Don’t forget about the small stuff.

Yes, your resume matters more than a quick email to a coworker. However, those short emails add up. Make sure that your work texts and emails are clear and free of glaring mistakes.

4. Analyze everything you read. 

The best writers read everything. No, really, everything. They read cereal boxes, books, news articles, and billboards. They learn what writing works and what doesn’t work.

As a consumer, pay attention to how information is communicated to you. Apply the good and discard the bad.

5. Watch your tone.

Professional writing can be tricky. We want to sound dedicated, but we also don’t want to sound too stuffy.

The key to tone is understanding your audience. When writing directly to a coworker, for instance, you may find that a friendly, casual email is appropriate. However, writing to a large group should be polite and to-the-point.

6. Keep it brief. 

Say what you mean, then get out.

Ryan Holmes, the CEO of HootSuite, follows the three sentence philosophy. He keeps his emails to three sentences, saying, “This approach – effectively treating all of my emails like short SMS text messages – has worked extremely well for me. I’ve trained myself to leave out the fluff and keep only the most essential points in an email. If I absolutely have to say more, I just pick up a phone or talk in person.”

Do you need additional writing help? Our team of qualified writers can help you with your copyediting and copywriting needs. 

Graphic Design Jobs: Roles, Responsibilities, and Pay

Graphic Design Marketing Jobs

This is the second post in a series about digital marketing jobs. Keep your eye on our blog or our social media channels as we add more careers in the coming weeks.  Read the rest of the series here

A picture speaks 1,000 words. It’s a cliche, we know. But, as an aspiring graphic designer, it’s something you ought to believe. Graphic designers create visuals out of ideas, words, or even datasets. They may design brochures, logos, or business reports.

Designers should be clear communicators, think creatively, enjoy using technology, and be able to manage their time well. Many graphic designers will have a degree in communications, art, or a related field. However, a degree is not necessary to succeed in this field. Instead, employers will be interested in a candidate’s experiences, portfolio, and skills.

Job Role 

Graphic designers develop visual materials to educate, inspire, or entertain an audience. They communicate ideas through images.

Many argue that the first graphic designers used images to express their oral language. In fact, these visual languages, including Egyptian hieroglyphics and Chinese characters, allowed society to communicate emotions, business matters, and daily events.

Today, most graphic designers use technology to create their pieces. Platforms like Adobe Photoshop and Illustrator are extremely popular; however, designers use other tools as well.

Graphic designers will not just create images. They will also meet with clients, develop various concepts, consider various fonts and colors, ensure all designs are free of errors, and answer questions about the design’s usability. Depending on their job, designers may focus on creating typography, marketing materials, presentations, or illustrations.

Job Responsibilities 

Job responsibilities will change based on the type of place a graphic designer works. For instance, a freelancer who works from home will have different responsibilities than a graphic designer at a large company. Additionally, an entry-level designer will have different tasks than a lead designer.

However, this list combines some of the job’s major duties.

  • Meet with clients to discuss ideas, themes, and imagery.
  • Work with a wide range of media and graphic design software, including Adobe Creative Cloud.
  • Be aware of current graphic design trends, but choose to only engage trends with clear intentions.
  • Manage multiple projects at once, and meet deadlines.
  • Consult with marketing and sales departments to develop a cohesive voice.
  • Prepare rough drafts and present ideas.

What about pay? 

Pay varies depending on levels of experience and education, and location and company matter too. However, a graphic designer should expect to make $30,537 – $60,598, according to PayScale. The median pay for all graphic designers is $42,071, but senior-level designers make an average of $58,804 every year, according to Glassdoor. 

Data from Glassdoor suggests that graphic designers tend to stay in their field. Many go on to become senior graphic designers, art directors, or even web designers.

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life design pieces in our portfolio.

Five Ways Startups Can Stay Organized On Social Media

Organize Social Media

Social media matters. 81 percent of U.S. Americans had at least one social media account in 2017.  According to Statista, 1.96 billion people have a social media account worldwide, and that number is expected to reach 2.5 billion by the end of 2018. Social sites dominate the way people interact online, so they should be an integral part of your startup’s marketing plan.

But it isn’t that easy. You have contracts to create, products to design, emails to write, and customers to keep happy. Social media isn’t always the priority. As a small business, we’ve been there too. We understand the tug of the do-list that pulls you elsewhere.

Here’s how to stay organized on social media:

1. Plan your content out in advance.

Dedicate a specific time every week (or month, if that’s better for you) to plan out your social media content for that week. Grab a cup of coffee, buckle down, and just do it. Use a calendar tool, such as Google Calendar, to write in holidays that you want to take advantage of, events you want to notify your followers of, and important industry news that you want to write about.

According to HubSpot, 74% of marketers saw an increase in traffic after spending 6 hours a week on social media. Your hard work will pay off.

* Bonus tip: Post on social media regularly and consistently. You don’t have to post every day, but try to set a social media standard for your business.

2. Take advantage of scheduling software.

You can and should schedule your social media content out ahead of time. Most social media channels allow you to do this from within the website or application. For example, TweetDeck allows Twitter users to schedule out their tweets. Facebook, LinkedIn, and other platforms have similar features.

However, scheduling software allows you to schedule out your content for all social sites from one convenient location. No jumping from one tab to the next: everything is right there. What a relief!

Popular scheduling software includes HootSuite, SproutSocial, Buffer, and AgoraPulse. Most of these sites have free limited plans, as well as affordable plans for small businesses.

*Bonus tip: Do your research. Finding a scheduling platform that you like and will use will be a lifesaver. Yes, it takes time — but it will save time in the long run.

3.  Track and monitor everything.

Remember that weekly social media time that we talked about in tip #1? Good.

Use that time to also look at your pages’ analytics. Did your followers seem to especially like posts with pictures? Great, use them again.

Create a Word document, spreadsheet, or another tool of your choice to record what has worked for you. This can be as simple as writing down: “photos in, questions out,” or it can be more detailed. As your company grows, having a record of social media successes and failures will be invaluable.

*Bonus Tip: Some scheduling platforms include analytics tools in their features.

4. Don’t go overboard.

You don’t need to have Facebook, Instagram, YouTube, Google Plus, LinkedIn, Twitter, and Pinterest. That’s overwhelming for you and for your audience. Instead, start with 2-3 platforms that suit the culture of your industry.

Are you a crafts company? Get on Pinterest! Are you educational? LinkedIn is for you.

*Bonus Tip: Try to curate content for each site. For instance, write LinkedIn posts with a professional voice but keep Facebook conversational.

5. Dedicate one social media leader.

This makes your social media cohesive and easier to monitor. As your company grows, you may have a team of people dedicated to this. But remember: be clear on who does what. This ensures that the job gets done.

*Bonus tip: Create social media rules. How do you respond to aggressive comments? Which grammar and spelling rules do you follow? Consistency is key.

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to assist startups! Learn more tips on our blog, view some real-life branding pieces in our portfolio, or contact us to learn more about our services. 

Digital Marketer Jobs: Roles, Responsibilities, and Pay

Digital Marketing Jobs

This is the first post in a series about digital marketing jobs. Keep your eye on our blog or our social media channels as we add more careers in the coming weeks.  

Interested in digital marketing? You should be. With it, you act as a cultural mover, a communications wizard, and an all-encompassing problem-solver. And you’re in demand, too. Mondo, a national staffing agency that recruits IT, tech, and digital marketing talent, predicts that the demand for digital marketing professionals will grow by 38% this year.

But what is all the hype about? Let’s look at what this career encompasses.

Job Role 

As a digital marketer, you will play a role in the company’s website, social media, design choices, marketing plan, and general strategy. You will need to understand the organization’s big picture, including its mission, vision, and communication style.

As a professional, you will not just relay the company’s messages. You will need to act as a strategist. In other words, you will develop the company’s messages. You will decide how a company’s word choice, website design, graphic design, and so on contribute to the company’s overall brand.

But you can’t just think about the big picture in this role. Digital marketers also need to notice the details. The life of a digital marketer is full of color codes, Twitter scheduling, typos, HTML, website analytics, Facebook comments, and a constant stream of emails. You need to be willing to handle the specifics. Coffee will help.

Job Responsibilities 

Different digital marketing jobs will have different responsibilities assigned to them. However, here’s what you should expect:

  • Manage design art and copywriting.
  • Develop A/B testing for email campaigns.
  • Oversee the company’s social media strategy.
  • Utilize a range of techniques including paid search, SEO, and PPC.
  • Analyze website traffic and adjust strategy accordingly.
  • Evaluate customer research, market conditions, and competition.
  • Develop strategies to drive online traffic to the company website.
  • Optimize website and social media channels for SEO and usability.
  • Monitor trends in the digital marketing world.

What about pay? 

Pay will depend on the level of experience, specific job duties, the size of the company, and where you live.

For instance, a person with 5 years of experience who lives in Colorado and who works at a moderately sized company should expect to earn $40,711 as a digital marketer, according to The website also calculates that the average digital marketing manager in the United States earns $73,933.

PayScale says that the average digital marketer should expect to make anywhere from $33,064 – $56,287. Most people who have more than 10 years of experience in this role will move onto other jobs, such as a marketing manager.

The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life branding pieces in our portfolio.