This is the third post in a series about digital marketing jobs. Keep your eye on our blog or our social media channels as we add more careers in the coming weeks. Read more about digital marketing and graphic design jobs.
Social media is an integral part of our lives. In fact, 79 percent of Americans are on Facebook. But you don’t need statistics to know its importance. As more and more people become familiar with social media, more and more people know how to use social media for business. Thus, companies need social media managers who understand how to communicate well — not just how to post a photo.
The role of a social media manager may seem quite simple: to manage social media pages. However, the job will often be complex. For example, social media manager will work the digital marketing team to develop marketing strategies based off of market research. They will also create the content for various social media platforms, devise long-term goals for the company’s social media, and spot macro and micro problems that may arise.
Social media managers need to be able to design their own content and write well. However, they also need to have a strong customer service attitude, be comfortable managing a budget for advertisements, and have an understanding of general digital marketing practices.
Finally, some social media managers will share responsibilities with a digital marketing manager.
The job’s responsibilities will vary depending on the specific job. However, some responsibilities that you should expect include the following:
- Develop social media strategy using industry best practices.
- Consult with company leadership and marketing team to understand branding objectives.
- Respond to reviews on sites such as Google+, Yelp, and Facebook.
- Post highly engaging, on-brand content daily to each of our social media platforms, including Facebook, Instagram, Youtube, Pinterest, Twitter, and LinkedIn.
- Develop a content calendar and topic framework, providing frequent content updates through the appropriate social channels.
- Social profile optimization: branding aesthetics, consistent business details, and optimizing content with impact keywords.
- Fully manage community interactions: monitor conversations, respond to reviews and comments and generate conversation.
- Develop & track new tests, including advertisement copy, landing pages, images, advertisement types, and more.
What about pay?
Do you need more social media marketing help? Read about five ways to stay organized on social media.
The YourImprint team is full of knowledge about how to succeed in digital marketing, and we are eager to help aspiring marketers! Learn more about the field on our blog or view some real-life design pieces in our portfolio.