Start the New Year with A Solid Brand Identity


Most of us welcome the fresh opportunities that come with the New Year.  With resolutions in hand, we set out to make each year better than the last. Why not make this year yours?  Now is the time to pull out those jotted dreams you’ve got hidden on that folded napkin in your desk drawer and begin checking off your New Year’s goals.

What’s so important about brand identity and good brand design?

Your brand is what’s said about you when no one’s around. But, no matter how great your product is, if your brand is weak, your business will fail.

Close your eyes for a moment and imagine you’re in a crowded shopping mall. Can you tell where they’ve been based on the colors of their shopping bags?  That’s brand identity.

Smart companies understand that a brand requires:

  • Logo
  • Color schemes
  • Typography
  • Photography
  • Tagline
  • Slogan
  • Mission, Vision, and Values

Some companies have become so recognizable by their color scheme that they’ve been able to drop their name from their signage altogether (think of the Golden Arches).  That’s brand identity.   

Creating a solid brand design is essential to success. It kickstarts the buyer’s journey.

At the beginning of the business, so much emphasis is placed on creating the best product or service on the market. You put your heart and soul into making sure you’re the best; you never consider what it takes to create your brand.

This is common; however, understanding the need to have a brand strategy in place in the early stages of the business life is paramount to your success.  In the case of a well-established business, organizing a branding or rebranding campaign to reboot your business can often push sales to unprecedented levels.

The Ever-Changing Cycle of Life and Business

Everything changes, all the time.  Just consider how fast our technology has grown and how quickly we’ve adapted to this change.  Even with a solid foundation, companies must constantly change their strategies with the ebbs and flows of cultural norms.

According to a recent article on, as of 2016, there were 2.3 billion social media users in the world and that number is rising rapidly. This has forced a massive shift in the way companies market themselves and their product.

Without constant changes to your digital marketing strategy, your company risks becoming superseded by a sub-standard product with a better brand.

In short, having a tired brand is the same thing as having no brand. 

Getting Your Brand Design in Place

Having a fresh brand is as important as having a quality product or service.

Questions to Consider:

  • Who is your key audience? What are their demographics and buying behaviors?
  • What are your crucial business goals?
  • Where do you see your business going in five years? Ten?
  • What sets you apart from your competitors?
  • What makes your product/service better than the place down the street?

Visual Elements:

  • Logo
  • Color palette
  • Typography
  • Photography/graphics

Keys to Good Brand Identity:

  • Distinct:
    • It should stand out from competitors and catch your audience’s attention
  • Memorable
    • Remember those shopping bags from earlier
  • Flexible
    • Your brand should be as scalable as your business
  • Cohesive:
    • Each piece of your brand and business should complement the brand identity
  • Easy to apply:
    • Any designer, developer, or other creative could produce materials that are consistent.
    • Using the same colors, fonts, shapes, and elements will help everyone remember you.
    • The tagline should be all about your business in a few short words. This is a lasting phrase.
    • Slogans speak to the audience about the product or service, so it will change with campaigns.

All the above is useless without a brand voice.  Your tone, values, cornerstones, and messaging guidelines are crucial for proper communications.

Do you need branding or digital marketing help in the New Year?

Get a Quote!

Be Festive with Online Marketing to Stand Out

Online Marketing or Traditional Marketing

[vc_row][vc_column][mk_fancy_title color=”#990000″ size=”55″ font_weight=”600″ margin_bottom=”0″ font_family=”Spicy+Rice” font_type=”google”]Be Festive With Your Online Marketing to Stand Out

[/mk_fancy_title][vc_column_text]November 1 often means sugar-filled children with belly aches, parents tired from the previous night’s trick-or-treat shenanigans, and a sudden thought, “Wow, Thanksgiving is almost here.”

This year, the holiday season is on the forefront of people’s minds. Instagram users popularized the hashtag #nevertooearly, and began posting pictures of their Christmas trees. Stores started rolling out holiday supplies, and governments began glittering their town with lights.

Don’t leave the holiday sparkle at home; embrace it with your business too. In the past, the cost of traditional marketing meant only large businesses with even larger budgets could show off their holiday cheer. With online marketing, you can too! The holiday season only enhances the opportunities digital marketing brings.

Here are four ways online marketing stands out from traditional marketing during the holidays:

online-marketing-vs-traditionalFocus on the online marketing audience

With online marketing, you have the potential to reach more interested groups than you do with traditional marketing.

Social media, search engine optimization, and the other tools we’ve discussed on our website allow you to target the groups of people who are interested in your message. Additionally, analytics features help you track the effectiveness of such messages. You can adapt quickly to suit your needs.

Traditional media does not provide marketers with the same in-depth analytics that new media provides.

Your personal voice shines on digital media

Unlike traditional marketing, in which audience members passively accept information, digital marketing gives audience members a way to interact with you. The holidays are all about building family bonds, and online marketing allows you to do so effectively.

According to a report shared by Statisa, 81 percent of Americans have a social media channel. Meet your audience where they are. Make them feel heard by introducing polls, replying to their comments, or sharing their content on your pages or website.

Users value thoughtfulness over perfection with online marketing

People say you meet your true love when circumstances and timing meet. I say that’s true for digital marketing too! The Internet is the perfect place for honesty, and the New Year is the perfect time.

In the age of authenticity, your customers want to understand your company’s internal values. Consumers do not want sugarcoated messages; instead, they desire to see thoughtful principles in action.

Does your business have upcoming goals for the New Year? Perhaps your company is using the end of 2017 to reflect on your accomplishments. Share your insights and the lessons you have learned with your audience in a blog post, a short video, or an email newsletter.

You can produce more quality content without breaking the bank

Digital media allows amateurs to produce different types of content with quality and affordability.

Producing a TV slot, running a print ad, and buying billboard space isn’t the holiday bundle that many businesses can afford. With digital media, you can create and publish similar types of marketing content. For instance:

  • Did you decorate your office? Take a photo with good lighting, and share it on your social media.
  • Did you have carolers visit your office? Consider taking a video of the special moment. Here are a few tips to take quality videos with your smartphone.
  • Would your products make good gifts? Write a blog post or send out an email as a gift guide.

You get the idea: get creative with different types of media. The holiday season offers so many different topics, so jump in!

Regardless of what holiday you celebrate, this winter season is one meant for good cheer. As you finish 2017 and begin 2018, this is the perfect time to share that feeling with your audience.[/vc_column_text][vc_row_inner css=”.vc_custom_1510873875136{background-color: #643693 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][mk_padding_divider][vc_column_text]

Unsure how to begin or need help developing content?

Our family-feel marketing team is warm and experienced, and we are happy to assist you in developing a holiday online marketing strategy for the rest of this (or the next!) holiday season.

[/vc_column_text][mk_button dimension=”flat” corner_style=”full_rounded” size=”large” url=”” target=”_blank” align=”center” btn_hover_bg=”rgba(255,190,0,0.52)” text_color=”dark” btn_hover_txt_color=”#643693″]Get in Touch[/mk_button][mk_padding_divider][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

4 Easy Ways to Prep Your Web Design for Cyber Monday

Web Design in Fort Collins

It’s just around the corner! In a few weeks, we’ll see two of the biggest shopping days of the year—Black Friday and Cyber Monday, it’s important to ensure your site is up and ready to make record-breaking sales. No matter what industry your business is in, you want that website to run as effectively and efficiently as possible on the two most lucrative days of the year. Fort Collins web design wants to help your site get ready with these 4 easy tips.


Coupon Codes

Kick off the shopping season with a coupon code or promotional offers on your website. These coupons codes are simple and easy to share on multiple platforms. Web design in Fort Collins suggests sending out the code one week prior to Black Friday and Cyber Monday with a reminder email three days before. Coupon codes can be sent out via email or shared on social media platforms like Facebook, Twitter, and Instagram.

Update your Landing Page

The landing page is the very first page new and existing customers will see when they come to your site, which is why it’s so important that the landing page highlights the seasonal promotions. Don’t be afraid to make the landing page as festive as possible… ‘tis the season! Add relevant banners and calls-to-action in order to further promote the two best shopping days of the year. Continue the excitement long after the holiday season is over by asking people to sign up for your email list for even more seasonal and non-seasonal deals.

Optimize Your Website for Mobile

Last year, a record number of sales were made using mobile devices like tablets and smart phones. In fact, in 2016 $3.45 billion were Black Friday mobile sales. With consumers continuing to shift from desktop to mobile, it’s time to start optimizing the user experience no matter where they are. Consider syncing their online carts across different devices to make shopping with you an easy and fluid experience.


web-design-fort-collins  Simplify Checkout

Have you ever purchased something through your site to experience the entire process as a consumer would? If not, now is the time! Take a few minutes to walk yourself through the checkout process to identify where shoppers are likely to drop out of buying. This will help you to eliminate any unnecessary form fields and minimize clicks before completing a transaction.


What Can Digital Marketing Do for Your Business?

Failing to plan is planning to fail. Don’t stress just yet! There’s still time to get your website ready for the big holiday shopping season kickoff. If you’re ready to take your brand and website to the next level before Black Friday, find out how our Fort Collins web design team can help you. Reach out today to learn more about digital marketing and brand management services.